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Thirty-seven leading hotel brands have signed up to Amadeus' Best Available Rate programme. Participating hotels guarantee to supply Amadeus with rates that are the same or lower than those available through other distribution systems, branded websites or the hotel's own call centre.
Madrid, 9 February , 2006: Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today announced that thirty-seven leading hotel brands have signed up to its Best Available Rate programme. Participating hotels guarantee to supply Amadeus with rates that are the same or lower than those available through other distribution systems, branded websites or the hotel’s own call centre.
“Hotels are regaining control over their rates after the dark days of 2002 when they were forced to get rid of distressed inventory at rock-bottom prices. Since then, demand has returned and increasingly advanced Revenue Management technology has given hotels the leverage to direct their bookings through the higher-yield travel agency channel,” explains Antoine Medawar, Managing Director, Amadeus Hospitality Business Group.
As well as securing the Best Available Rate, Amadeus hotel bookings offer more flexible cancellation policies than bookings made through hotel websites, online travel agencies or hotel wholesalers. In Amadeus, 76% of the available rooms can be cancelled up to 24 hours in advance without incurring a charge. This compares with 52% for hotel websites, 40% for online travel agencies and just 20% for online wholesalers. The ability to cancel at late notice is essential to keeping down the cost of business travel, where schedules often change at the last minute.
The following world-leading hotel brands have signed up to the programme:
Abba Hotels Hilton International Radisson
AC Hotels Hotusa Regent Hotels
ACC Nifos Hyatt Red Lion Hotels
Accor Kempinski Hotels Romantik Hotels
Atel Hotels Keytel Small Luxury Hotels
Carlson Mandarin Scandic Hotels
Ceasar Park hotels Maritim Hotels Stamford
Chateaux and Hotels de France Movenpick Steigenberger
Columbus Oberoi Supranational
Country Inn Otedis Westocoast Hotels
Fiesta Americana Park Plaza Worldhotels
Golden Tulip Park Inn
Graves Hotels Quality Reservations