Press release

Via Philippines to accelerate growth with Amadeus technology

May 15, 2025
4 Min read
Via PH and Amadeus
Shirlynn Oh
Corporate Communications
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Via Philippines has reached agreement with transformative travel technology provider Amadeus to integrate a host of advanced technology solutions across its business-to-business booking platform. The partnership will enable Via Philippines to automate and streamline operations while offering unrivalled access to travel content across its own applications, websites and booking engines for 9,000 registered agents across the country.


Ramesh Samineni, President, Via Phillippines, said: “As the leading travel technology provider in the region, we are delighted to build our partnership with Amadeus today. As our growth in the Philippines and beyond continues to accelerate, we are confident that Amadeus technology will enable us to automate and streamline business operations so our agents can focus on delivering exceptional customer service. Our partner agents will also benefit from access to a wide range of travel content so they can provide customers with a complete end-to-end travel experience.”


Ramona Bohwongprasert, Senior Vice President, Southeast Asia and Inside Sales, Travel Sellers, Asia Pacific, Amadeus said: “This partnership with Via Philippines marks a significant milestone for both parties, as we formalized an agreement which will elevate the technological capabilities of one of the leading business-to-business travel sellers in Asia. Amadeus’ technology will offer the company the tools it needs to more effectively meet the ever-changing needs of travelers across the region.”


Under the terms of the partnership, Via Philippines is expected to migrate all international bookings to Amadeus’ systems. Via Philippines-connected agents will also gain access to NDC content from Amadeus, allowing them to search, book and manage NDC transactions from multiple airlines in one flow.


Launched in 2010 and considered the first business-to-business travel portal established in the Philippines, Via Philippines unifies hospitality and airline bookings into a single platform.

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