AI is no longer a future concept, it’s here, and it’s transforming how the travel industry operates. This whitepaper, co-authored by Amadeus and Microsoft, explores how AI agents and modern data platforms are reshaping travel operations, from planning and selling to aviation and hospitality management.
As the industry faces increasing complexity, AI agents provide a powerful tool to automate routine tasks, enhance decision-making, and enable more personalized traveler experiences, allowing teams to focus on higher-value activities.
Whether you're a travel executive, technologist, or strategist, this paper offers a compelling look at how agentic AI is redefining productivity and collaboration across the travel ecosystem.
AI agents are already transforming travel across sales, operations, and hospitality with real-time deployments.
Agentic systems go beyond basic queries, automating complex, multi-step tasks and workflows.
Modern data platforms are critical to fully realize the power and scalability of AI in travel.
Early adopters are seeing major gains, with improved productivity, faster decisions, and a competitive edge in a rapidly evolving industry.
Our purpose is to make the experience of travel better for everyone, everywhere. Artificial intelligence is key to this as the travel industry transforms.
Amadeus is dedicated to responsible, ethical and secure development, deployment, and use of Artificial Intelligence. We are committed to ensuring that AI is seamlessly integrated into our processes and products.
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