AI Governance
We have defined and implemented ways of working to leverage AI, ensuring the organization captures and maximizes the business value of AI, and to manage AI responsibly, ensuring we are deploying and using AI in a responsible manner.
AI Trust Center
Amadeus is dedicated to responsible, ethical and secure development, deployment, and use of Artificial Intelligence. We are committed to ensuring that AI is seamlessly integrated into our processes and products.
Our approach
How do we ensure responsible use of AI in travel technology?
By prioritizing transparency, security, and ethical standards, we build customer trust and safeguard data privacy.
Discover more about our ethical practices, governance, and policies that ensure trust in our AI technology across all Amadeus' products and services.
"When it comes to adopting new technologies, including Generative AI, our customers, partners and wider industry stakeholders can trust us to proceed with a balance of innovation and caution."
AI strategy enablement:
AI Office
The AI Office is a transversal and cross-teams functions driving the execution of Amadeus AI strategy. Its core mission is to align AI initiatives with business objectives, ensuring responsible, scalable, and impactful adoption of AI across the enterprise.
Responsible use of AI:
AI Compliance Program
Amadeus has established a comprehensive program to ensure our readiness for compliance with the EU AI Act requirements. It highlights our dedication to fostering innovation while prioritizing safety, ethical standards, and adherence to EU values.
Accelerated AI execution:
AI Center of Excellence
The AI Center of Excellence maximizes synergies and efficiencies across organizations, offering expertise and support to accelerate execution of AI projects.
AI Advisory Board
The AI Advisory Board is a cross-functional governance body at Amadeus dedicated to ensuring the responsible, ethical, and compliant use of Artificial Intelligence across the organization. Comprising subject matter experts from legal, technical, product, and operational domains, the Board plays a pivotal role in guiding AI innovation while safeguarding trust.
Responsible AI
AI Ethics Principles at Amadeus
The Amadeus AI policy emphasizes the importance of ethical principles in the development and use of AI technology. It outlines several key principles to ensure responsible AI practices.
Human Oversight
AI tools should treat all people fairly and include mechanisms for human oversight.
Reliability and Safety
AI tools must operate reliably and safely, with rigorous testing and maintenance.
Privacy and Security
AI tools must protect privacy and data security, adhering to relevant laws and implementing robust security measures.
Transparency
AI tools should be explainable and transparent with clear documentation and instructions.
Accountability
Humans should maintain control over AI tools with clear roles and responsibilities defined.
Sustainability
AI tools should be developed and used in an environmentally sustainable manner.
Our commitment to best practices
The EU AI Act
The European Union’s Artificial Intelligence Act stands as the EU’s landmark legislative initiative for governing AI systems and models. Its goal is to ensure that AI development and deployment within the EU promotes innovation while safeguarding public safety, fundamental rights, and core European values. At Amadeus, we fully support regulatory efforts that protect individual freedoms and promote the responsible use of AI and Generative AI. We believe that with the right framework, innovation can thrive—benefiting both the travel industry and the travelers we serve.
The AI Pact
The AI Pact, an initiative by the European Commission, encourages organizations to voluntarily adopt the principles of the EU AI Act ahead of its full implementation. It aims to foster trustworthy AI development by urging companies to take proactive steps towards compliance. Amadeus is a signatory of the AI Pact, committing to implement key provisions of the EU AI Act ahead of time.
Frequently Asked Questions
The European Union’s Artificial Intelligence Act, often referred to as the EU AI Act or the AI Act, is Europe’s flagship legislative initiative, focused on the regulation of AI systems and AI models, designed to regulate the development and use of AI within the EU, by fostering AI innovation and preserving safety while EU fundamental rights and values are respected.
The AI Pact is a European Commission initiative encouraging organizations to voluntarily adopt principles of the EU AI Act before its full implementation. It aims to promote trustworthy AI development by urging companies to take steps towards compliance, including adopting AI governance strategies, identifying high-risk AI systems, and enhancing AI literacy within their organizations. Amadeus is a signatory of the AI Pact, committing to implement key provisions of the EU AI Act ahead of time. This demonstrates our dedication to ethical AI development, regulatory compliance, and engagement with other stakeholders in the AI ecosystem.
Amadeus has established a comprehensive AI Compliance Program to ensure our readiness for compliance with the EU AI Act when its requirements come into effect.
It is a comprehensive, multi-year initiative designed to ensure the company’s full alignment with the requirements of the EU Artificial Intelligence Act (EU AI Act), as well as other relevant emerging regulations. The initiative aims to encourage AI innovation while ensuring safety, ethics, and adherence to values.
Amadeus has established a robust Responsible AI Governance Framework that specifies the security requirements for the utilization, development, and deployment of AI technologies. Moreover, Amadeus has enhanced its security risk management process to specifically tackle AI-related threats, vulnerabilities, and risks. This involves integrating security assessments with tailored security controls and requirements designed for AI technologies. Additionally, the Secure Development Lifecycle (SDL) process has been updated to ensure that security considerations are embedded at every stage of AI development. Amadeus ensures that all AI applications are deployed through platforms equipped with thoroughly analyzed, studied, and tested AI development capabilities to guarantee the security of all settings and AI-related features. The Chief Information Security Officer (CISO) is tasked with protecting all Amadeus and customer assets in compliance with laws, regulations, contracts, and risk assessments.
Yes, at Amadeus, we believe that the computational intelligence of AI should be used to build technology that is not only reliable and trustworthy, but also adheres to highest ethical standards. As such, Amadeus adopted AI Ethics Principles to provide a framework of measures to guide the development and use of AI technologies within the company in a responsible and trustworthy manner. These principles are designed to ensure that AI systems are developed and used in ways that are fair, reliable, safe, secure, transparent, accountable, and sustainable.
Amadeus reduces its environmental impact by using sustainable power throughout the AI tools' lifecycle stages, including design and usage. The company minimizes data storage needs and optimizes computations during off-peak hours. Amadeus collaborates on industry initiatives for greener software development and is a member of the Green Software Foundation (GSF). GSF's Carbon Impact software evaluates our software's carbon efficiency using real-time data. Since 2019, Amadeus has used renewable energy at its main data center, cutting scope 2 emissions to zero. In 2024, the Science Based Targets initiative (SBTi) validated our targets, including 100% renewable energy by 2030 and 25% supplier engagement with SBTi commitments by 2028. Amadeus' Vendor Risk Management procedure ensures vendors comply with sustainability and ethical standards. Overall, Amadeus aligns AI development with ethical standards and sustainability goals to minimize environmental impacts.
Amadeus takes a comprehensive and proactive approach to identifying, assessing, and addressing risks related to AI—especially those that impact ethical dimensions such as bias, fairness, safety, security, and human rights. Amadeus’ AI governance is anchored in six core ethical principles: Fairness / Reliability and Safety / Privacy and Security / Transparency / Accountability / Sustainability. These principles are embedded in the Amadeus AI Policy and guide all AI development and deployment activities.
Any new technology comes with its opportunities and challenges. While AI brings exciting options, it also introduces potential risks such as bias, data privacy issues, intellectual property conflicts, and cybersecurity threats. To manage those risks, we are adapting our processes and policies to implement a Responsible AI Framework that will enable us to adhere to the European AI Act, as well as any other emerging relevant AI regulations relevant for our global operations. Is it a constraint? Not at all! It ensures we comply with our values and ethical principles and reinforces the trust we have built with our customers, partners and employees, while pushing the boundaries of AI knowledge in travel with a drive to improve the overall travel experience.