Press release

Tackling the NDC search efficiency challenge: Amadeus integrates Advanced Airline Profile to filter out unproductive traffic

December 18, 2025
Last updated: December 19, 2025
1 min read
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Customer Agent Office
Monica Hansen
Monica Hansen
Corporate Communications, Amadeus
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Data driven intelligence reduces unproductive traffic by up to +70%

Reduced infrastructure strain for airlines and efficient travel seller search process as result

To help solve one of the biggest hurdles in NDC adoption - managing search traffic at scale - Amadeus has made available Advanced Airline Profile, a smart, machine-learning powered filtering solution within the Amadeus Travel Platform.


As NDC volumes grow, airline systems are increasingly overwhelmed by search queries, of which a large portion can be irrelevant or inactionable. This has led some carriers to scale back their NDC ambitions or impose ‘look-to-book’ limits on travel agencies. By applying dynamic and sophisticated machine learning logic and advanced parameters, the Amadeus Advanced Airline Profile intelligently filters out irrelevant requests from travel sellers before polling the airlines system.


This significantly reduces unproductive traffic and makes airlines see a significantly lower look-to-book ratio on their systems, and reduced infrastructure strain. Airlines can therefore focus on high-value opportunities, and travel sellers benefit from a more efficient search process, enabling them to support growing volumes and expand their business.



Early results show unproductive traffic reduced by up to more than 70%, depending on the airline profile, without compromising on the offer quality.


Deployment is underway across all Amadeus NDC airlines. Implementation is seamless and requires no action from customers.


Amadeus Advanced Airline Profile is one component in a suite of solutions to improve search efficiency and optimize traffic management on the Amadeus Travel Platform. The product will be available by default to all airline and travel seller customers. The gradual roll-out has started and is expected to be fully finalized across all NDC airlines by Q1 2026.



"After the implementation of Amadeus Advanced Airline Profile into Amadeus Travel Platform, the solution has successfully blocked more than 70% of irrelevant traffic to our system. This has enabled us to focus on the most relevant NDC shopping requests, resulting in higher conversion and lower system strain. That means sharper performance for us, more meaningful queries for travel sellers, and a smoother experience for our travelers."

Maxime Boussard NDC Program Director, Air France - KLM

"Amadeus Advanced Airline Profile significantly reduces unproductive search volumes and channels focus toward high‑value requests. This optimization directly improves poll‑to‑book ratios and overall conversion rates, with seamless deployment and without disruption to existing workflows.."

Sara de Biase Flights Director, lastminute.com

"Every day, airlines are flooded with NDC shopping requests ‑ many irrelevant or simply unactionable. This leads to sub‑optimal processes for both airlines and travel sellers and represents a significant cost issue for the whole industry. Amadeus Advanced Airline Profile helps address this challenge by enabling NDC search at scale. More solutions are coming soon, as we continue to deliver impactful, scalable capabilities for the entire travel ecosystem in close collaboration with our customers."

Delphine Domingues Head of Travel Distribution Product Marketing Management, Amadeus

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