Press release

Saudia extends distribution agreement with Amadeus to include NDC

December 9, 2024
Last updated: March 31, 2025
1 min read
Saudia branded aircraft flying above the skies
Monica Hansen
Monica Hansen
Corporate Communications, Amadeus
Share it!

Amadeus, a global leader in travel technology, and Saudia, the national carrier of Saudi Arabia, today announce the extension of their distribution agreement. This renewed and expanded collaboration includes the global deployment of New Distribution Capability (NDC) content, marking a significant milestone in Saudia’s transformation journey.

Starting in Q1 2025, Saudia will deploy its NDC-sourced content, enabling travel sellers to access a more extensive range of airline products and services. This includesdynamic offers and hyper-personalization capabilities, which will enhance the travel experience for Saudia’s passengers. Thanks to Saudia already usingAmadeus Altéa NDC , content integration into the Amadeus Travel Platform will be seamless, providing travel sellers worldwide with a fully synchronized, end-to-end process with better transparency and enhanced servicing.

The Saudi Arabian flag carrier has a long term vision to become an integrated retailer, looking to refocus every aspect of its business to be truly traveler-centric across all distribution.and has last year contractedAmadeus Nevio to achieve its ambitions.

"This extension of our agreement with Amadeus is  testament to our commitment to leveraging advanced technology to enhance our services for our guests and enhance their travel experience. It aligns perfectly with our contribution to the Saudi Vision 2030 goals and our ongoing transformation journey.”

Arved von Zur Muehlen Chief Commercial Officer, Saudia

"We are excited to continue our close collaboration and partnership with Saudia. This agreement underscores our dedication not only to drive NDC adoption at scale but demonstrates our unwavering commitment to the digital transformation of the travel industry, enabling modern retailing that benefits airlines, travel sellers and travelers."

Maher Koubaa Executive Vice President Travel Unit and Managing Director EMEA, Amadeus

TO TOP

TO TOP