Overview
Amadeus Air Pricing Optimization
Hit the optimum price thanks to AI to increase your revenue and broaden appeal to your customers.
Sell and earn more
Offer relevant and consistent prices across channels thanks to award-winning artificial intelligence to mark up and down your airfares dynamically and in real-time.
High-quality offers
Easily deliver high-quality offers while gaining holistic visibility across your ecosystem and touchpoints.
Benefits
Revenue uplift at every shopping session
Increase your revenue and market share by dynamically optimizing airfares' prices in every shopping session and implementing tailored, ad‑hoc retailing campaigns in real‑time – free from fare filing, booking‑class structures or channel restrictions.
AI smart pricing
Optimize prices smartly with advanced artificial intelligence that continuously adapts prices to real‑time context and market conditions.
Agility at scale
Roll out optimized offers across every channel real‑time, staying agile and responsive as market conditions evolve.
Differentiated retailing
Stand out with targeted promotional campaigns powered by intelligent business rules, fully aligned with AI‑based price optimization.
Customer trust
Enable continuous price points to prevent abrupt pricing jumps between booking classes.
Learn more about Amadeus Air Pricing Optimization
Easily deliver high-quality offers while gaining holistic visibility across your ecosystem and touchpoints.
Robust ecosystem
To maximize operational efficiency of your value-added business, rely on scalable technology that natively integrates into your ecosystem, binding together pricing, shopping, servicing and revenue management flows.
Controlled pricing freedom
Combine AI-driven optimization with your controls, ensuring pricing freedom and governance.
A central pricing cockpit
Monitor performance and empower analysts with unmatched data intelligence.
Offer relevant and consistent prices across channels thanks to award-winning artificial intelligence to mark up and down your airfares dynamically and in real-time.
Contextual pricing
Predict, in real-time, how your pricing might impact a customer’s decision to buy, based on previous purchase behavior within each customer segment, the context of every shopping request, and current market conditions.
Continuous pricing
Target and execute unlimited price points for your airfares, optimizing the price for the entire customer journey.
Campaign pricing
Use intuitive business rules to better retail airfares pricing, based on the customer journey and booking context, and apply these immediately across all relevant channels.
Testimonials
What our customers are saying
"This will result in smaller but more frequent ‘step’ adjustments, enabling Singapore Airlines to offer customers more attractive and competitive airfares. This technology is made available on our website and also with our New Distribution Capability (NDC) partners."
Testimonials
What our customers are saying
‘’We saw a revenue increase of 3% on average, ahead of expectations. Our focus now is to deploy the solution at scale to unlock the full revenue potential, extend functionality and logic to ancillary services and pave the way to total offer optimization.’’
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- Singapore Airlines
- Finnair
Videos
Amadeus Air Pricing Optimization: Sell better, earn more, and unlock your full revenue potential.
Discover how Amadeus Air Pricing Optimization can revolutionize your airline's pricing strategy. Learn how our AI‑powered solution leverages anonymized data, to optimize airfares and ancillary prices in real‑time. Amadeus Air Pricing Optimization will help you achieve higher conversion rates, improve customer satisfaction, and average above 3% more incremental revenue on airfares and 7% on ancillary pricing.