Press release

Vision-Box, an Amadeus company, launches Service Design, set to elevate the traveler experience

June 11, 2024
Last updated: April 7, 2025
4 min read
Vision-Box Launches Service Design, Set to Elevate the Traveler Experience
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Introducing a user-centric service to enhance biometric adoption and seamless travel management



Vision-Box, an Amadeus company and the global leader in biometric-based travel solutions, digital identity, and seamless travel management, has unveiled its latest innovation: Service Design. This marks a significant milestone as Vision-Box introduces its first service offering in the company's extensive portfolio, marking an important step forward in enhancing the traveller journey, satisfaction, and overall experience within the biometric industry. 


Service Design represents a pioneering service that aims to improve the adoption of any biometric solutions, either as stand-alone options or integrated with current Vision-Box software and touchpoint solutions. Developed in response to growing industry demand, Service Design seeks to provide a seamless and integrated experience throughout the entire user journey. 


By leveraging quantitative data from the Seamless Journey Platform®  and qualitative insights from Vision-Box's User Experience (UX) Research database, the solution seeks to support operations optimization, reduce friction and provide continuous improvement along the seamless journey. As a matter of fact, Service Design increases biometric adoption rates by up to 30 percentage points, and enhance user satisfaction by understanding customer needs and fostering long-term success and loyalty. 


Vision-Box’s dedicated team of UX researchers, strategists, and designers have developed four comprehensive packages designed for deployment across multiple markets, including airports, airlines, seaports, cruise lines, border control, and identity management.  


In detail, the packs are:  


  • Experience Design: Service processes optimisation to enhance efficiency and effectiveness, eliminating unnecessary steps, reduce bottlenecks, and streamline operations 
  • Communication Campaign Support: Open and clear communication with users and stakeholders regarding the service's features, limitations, and updates, building trust through transparency. 
  • Experience Co-Creation: Engagement with users, employees and stakeholders in the Biometric campaign. Collaboration to gather insights, generate ideas, and co-create solutions to ensure the service meets customer's needs.: 
  • Experience KPIs: Ongoing evaluation and improvement of the service through systematic analysis of feedback, data, and performance metrics.  

We are excited to introduce Service Design, a game‑changing solution that addresses the evolving needs of the travel industry and represents a significant step in our mission to enhance the traveller experience. By leveraging our expertise and innovative approach, we are confident that Service Design will elevate the travellers journeys and drive significant benefits for our clients and partners.

Alessandro Minucci Chief Product Officer, Vision-Box, an Amadeus Company

By prioritising user‑centric design and fluid user interactions, Service Design reinforces our effort to bridging the gap between technology and travellers expectations.

Dan Ferreira Head of Product Experience, Vision-Box, an Amadeus Company

The launch of Service Design highlights Vision-Box’s commitment to innovation, excellence, and customer satisfaction, continuing to redefine the future of travel. As a pioneer in the travel industry offering such a comprehensive solution, Vision-Box is set to revolutionize the way travellers experience biometric technology. 



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