Press release

AA Aviation signs technology agreement with Amadeus

March 17, 2026
2 Min read
Shirlynn Oh
Corporate Communications
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AA Aviation, a Malaysia based travel seller, has begun a new relationship with transformative travel technology provider Amadeus. An agreement signed today encompasses an end-to-end solution including automation, a mid and back-office system as well as an online booking tool.


Dato Sri Koh Yock Heng, Co-Founder and Group Managing Director, AA Aviation, said: “Our agreement will strengthen the technological foundation of AA Aviation, allowing our agency to scale more efficiently, improve productivity, and stay competitive. With Amadeus as our strategic technology partner, it reflects a shift at AA Aviation towards a more holistic, digital-first approach to travel retailing and agency operations.”


AA Aviation will be using the entire suite of solutions from Amadeus Agency Insight and Amadeus Robotics which will provide a scalable technology foundation that supports both leisure and wholesale travel management. The deal will modernize end-to-end travel operations at AA Aviation by streamlining booking, servicing, and back-office processes and enabling greater automation and data-driven workflows.


Ramona Bohwongprasert, Senior Vice President, Travel Sellers, Southeast Asia & Inside Sales, Amadeus, said: “Deepening this collaboration will deliver tangible benefits for travelers, offering them access to faster bookings, richer airline content, and a smoother end-to-end experience. At the same time, AA Aviation employees will benefit from improved productivity through automation and better tools to focus on higher-value customer service, while partners will see integrated mid- and back-office solutions, enabling more efficient operations.”


Founded in 2021, AA Aviation is a Malaysia-based travel seller with a comprehensive network of partners and suppliers both locally and around the world. The company offers dependability, diversified products, and strong support to customers.

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