New Amadeus study reveals 79% of Singapore travelers embrace biometric gateways, outpacing global adoption rates
From AI-powered trip planning to remote check-ins, Singapore travelers explore technology tools to ease their journeys, but will not compromise on reliability
SINGAPORE, 9th October 2025 – Singapore travelers are setting the pace for digital technology adoption in travel, with a growing number embracing tools like biometric gateways, mobile platforms and integrated apps to enhance their journey, according to new global research from Amadeus.
The study, Connected Journeys: How Technology Will Transform Travel in the Next Decade, explores the changing needs of travelers as they increasingly embrace innovation while expecting reliability and quality service.
As a regional travel hub and smart nation, Singapore has cultivated a uniquely tech-forward traveler profile: consumers who are not only willing to adopt new technologies but actively use them to create seamless, anxiety-free journeys. Notably, 79% of local respondents would consider using biometric gateways to replace repetitive document and identity checks at key airport touchpoints like check-in, boarding and immigration, outpacing the global average of 69%.
In addition, 36% are interested in using biometric security to speed up queuing times and getting real-time updates (33%) on traffic and arrivals. This growing preference for automation is also reflected in the 62% of travelers who would check their luggage from home rather than at the airport.
Beyond biometrics, travelers are also seeking more connected, integrated solutions to manage their journeys. The study found that 32% would prefer a single ‘super app’ to consolidate all their travel information from flight updates, hotel bookings to transport arrangements. Business travelers echoed similar priorities, with 34% preferring one consolidated travel application, and 32% highlighting smart luggage tracking for added security.
Travelers are increasingly turning to Artificial Intelligence (AI) to plan and manage their journeys, with Generative AI (Gen AI) usage nearly doubling from 11% in 2024 to 20% this year. Among those using AI, 92% reported benefits including saving time (43%), creating itineraries easily (37%), and discovering new destinations (35%). For business travel, the appetite is even stronger, with 83% saying they would find an AI trip assistant useful.
While digital innovation continues to reshape travel, the study highlights that reliability remains a cornerstone of Singaporeans’ expectations – and a key driver of loyalty to travel providers.
Traveler confidence: The backbone of loyalty
For Singapore travelers, trust and loyalty are earned not only through seamless journeys, but also through how challenges are handled. An overwhelming 91% of air traveler reported some level of anxiety during their trips, making proactive issues management a critical driver of confidence. Streamlined, end-to-end technology solutions that enable effective disruption management can deliver a competitive edge: 76% indicate they would rebook with providers who handle disruptions efficiently and transparently.
"The rapid adoption of new technology among Singapore travelers shows a real appetite for smarter, more personalized and seamless journeys, while reflecting the country’s unique position as a regional testbed for innovation. At the same time, the research is a reminder that reliability remains central to the travel experience. The way forward is not about technology alone, but about blending it with timely, reassuring support to build lasting confidence and loyalty,"
Javier Laforgue Executive Vice President, Managing Director, Asia Pacific, Amadeus
Technology and human support strengthening reliability
Digital solutions are crucial for helping travelers handle unexpected situations quickly and reduce travel anxiety.
Singapore travelers value practical solutions:
- Quick rebooking (33%)
- Applications that allow self-management of disruptions (29%)
Human support remains important:
- 30% still want to speak with a human assistant.
- 50% would wait hours for a human if an AI agent was available immediately.
- Business travelers especially value:
- Providers with dedicated communication channels (71%)
- Proactive outreach during disruptions (76%)
Challenges with Gen AI for travel planning:
- Over three in five respondents (61%) reported difficulties using Gen AI.
- Main issues include:
- Feeling overwhelmed by too many options (28%)
- Encountering inaccurate information (26%)
- Needing to double-check recommendations (24%)
- These challenges highlight the ongoing need for human judgment and timely assistance to build traveler confidence.
Amadeus’ findings:
- The travel industry faces both opportunities and responsibilities.
- As Singapore travelers adopt advanced technologies, providers who balance innovation with reliability will best strengthen traveler trust and loyalty.
Note:
All figures, unless otherwise stated, are from Opinium. Total sample size was 500 adults from Singapore who travel abroad for leisure at least once a year. Fieldwork was undertaken between 4th June and 20th June 2025. The survey was carried out online. The full whitepaper can be found here, and additional regional data breakdowns are available upon request.
TO TOP