Press release

Families flock to the UK for Easter Weekend as air bookings increase by 13% from 2025

March 25, 2026
2 Min read
Available in other languages
EN FR
Happy big family taking a picture
Marta Laporta Molina
Marta Laporta Molina
Corporate Communications - Amadeus
Share it!

Amadeus Demand360® forward-looking data also shows a 15% increase in hotel bookings over the Easter dates

Latest bookings data from Amadeus Travel Intelligence reveals robust growth in travel to the UK for the Easter 2026 period (2 April–7 April 2026), compared to the equivalent Easter travel window in 2025 (17 April–22 April 2025). Overall, inbound air bookings currently sit +13% from 2025, highlighting continued momentum for the UK as a leading destination[1]. Hotel occupancy data from Demand360® shows a 15% increase from 2025, with hotel occupancy in London currently at 50% for the Easter period[2].

Families and groups lead growth

Families and larger groups are driving the strongest growth for air bookings, both increasing by 22% from 2025. While duos (two travelers) remain the largest segment, accounting for 31% of visitors, families closely follow with a 29% share, underscoring the importance of appealing to a broad range of traveler types for hotels, destinations and travel providers.

Top origin markets

Among international inbound travelers, long-haul markets are showing particularly strong performance. India leads with a remarkable 78% increase from 2025, followed by Australia and the United States, both up 36%. The United States also remains the largest long-haul market by share, with American visitors continuing to enjoy the UK’s rich history and iconic landmarks.


European markets are also contributing to growth, with increases from last year:

  • Denmark (+21%)

  • Sweden (+16%)

  • Italy (+2%)

Booking patterns

In the week commencing 24 November 2025, during the Thanksgiving holiday, there was a 39% week-on-week increase in bookings to the UK driven by the Americas. Another key booking moment was during the end of year holidays, during the week of 5 January, suggesting that travelers are thinking ahead at the end of these peak holiday periods for when they can book their next trip.

"Easter travel to the UK is clearly building strong momentum this year as we see through the combination of air and hotel data that the destination is seeing sustained growth as a top spring destination. These data insights allow hoteliers to anticipate demand, so that they can prepare their operations to deliver a great guest experience. For destinations, these insights provide a clearer picture of who is booking and how far in advance, allowing them to capture demand more effectively and target the right travelers with more precise and impactful marketing campaigns."

Christophe Defayet Senior Director, Hospitality Above Property Engineering, Amadeus

[1]Air booking data was pulled as of March 6, 2026.

[2]Demand360® data was pulled as of March 10, 2026.

TO TOP

TO TOP