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Press release

Focus Travel Partnership to resell Cytric by Amadeus in the UK Market

March 24, 2022

Last updated: March 24, 2022

2 Min read

Robert Golledge

Corporate Communications - Amadeus

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Through this agreement, TMC Partners of the Focus Travel Partnership will offer Cytric’s state-of-the-art technology for bookings to optimise business travel

Hybrid working coupled with the challenges of COVID-19 has accelerated the demand for end-to-end digital solutions across industries. To help accommodate the seismic shift to digital transformation in business travel, Focus Travel Partnership will resell Cytric by Amadeus and promote it as part of its suite of solutions in the UK. This global online booking and expense management tool, with a highly developed UX, streamlines and simplifies end-to-end processes, from planning and booking for corporate travellers and Travel Management Companies (TMCs) alike. On top of this, Cytric assists the TMC in providing specialised services, allowing them to support their customers with changes in travel, refunds, duty of care and much more.

Through this alliance with Amadeus, Focus Travel Partnership can serve any company size, including SMEs, enabling a multi-GDS solution to its TMC Partners. Cytric by Amadeus aggregates and curates travel content from multiple sources, displaying it on one single screen to the user so that they can compare and make the best decision. To familiarise them with Cytric, the consortium will also provide its TMCs with first-level implementation support, complete onboarding, and training. Sunways Business Travel, a leading independent travel management company, will be the first agent to implement Cytric with other TMC Partners in the pipeline.

Clare de Bono, Country Manager, UK, Amadeus says, “We have worked with the Focus Travel Partnership for many years, so we are especially proud to continue delivering innovative solutions to its Partners and the business travellers they serve. We are excited to see corporations and TMCs use Cytric to implement effective and cost-efficient business travel management. Along with travel arrangers managing corporate bookings, TMCs are key to travel compliance and duty of care. We’re confident that access to Cytric will enhance the overall travel experience.”

“The Focus Board of Directors alongside the Technology Steering Group felt that Cytric was one of the strongest contenders in the market, and they are keen to promote this solution among our TMC community. We look forward to working with the Cytric team to strengthen our purpose of providing exceptional value in the business travel marketplace,” says Abby Penston, CEO, Focus Travel Partnership.

To learn more about Cytric by Amadeus for travel and expense management, pleasevisit our website here .

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