Jeju Air to sharpen revenue management with Amadeus

August 11, 2024

2 min read

Shirlynn Oh

Corporate Communications

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Jeju Air has signed a new technology agreement with Amadeus which will see the South Korea’s largest low-cost carrier deploy Amadeus Segment Revenue Management Flex (Amadeus SRM Flex).

As the aviation industry recovers from the pandemic, the role of technology becomes more prevalent as airlines further modernize their systems to deliver improved retailing and increased capacity.

Having achievedall-time high earnings last year, Jeju Air is now strategically ramping up efforts to enhance cost competitiveness. Amadeus proudly joins this mission.

Jaepil Jung, Chief Commercial Officer, Jeju Air said: “Amadeus SRM Flex will help us understand exactly how the Jeju Air routes are performing, allowing our team to easily find revenue opportunities from the information at their fingertips. As we grow our tour operator business, we are working with Amadeus to develop the solution to accurately manage and forecast bookings, creating a solution to perform total revenue optimization.”

In 2022, Amadeus acquired the US based startup that specializes in providing revenue management solutions and advisory for airlines. Thanks to this strategic move, SRM Flex has been fully integrated as part of the Amadeus Revenue Management Portfolio.

Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus said:
“Amadeus SRM Flex empowers analysts at Jeju Air with more sophisticated intelligence allowing them to streamline their workflows and improve their data-driven decision-making process. When high volumes of sales come in via travel agency partners, the solution equips users with additional insights for comprehensive inventory control, enabling informed choices and leveraging data science to optimize distribution, seat inventory, and pricing. Amadeus has worked closely with Jeju Air over the last few years, most recently during its adoption of the New Skies PSS, and now we look forward to further innovating with the airline in the revenue management space.”

Amadeus SRM Flex will provide Jeju Air with a highly flexible and smooth work environment, empowering users to harness all available data sources and automate daily workflows. The solution is designed to enable Jeju Air to better anticipate and deliver on customer demand to better maximize revenues.

Jeju Air, established in 2005, has achieved its mission to make air travel more accessible and has grown into a leading low-cost carrier that continues to innovate and provide affordable value to air travelers. They operate flights to 47 cities on 66 routes, including services from Guam to Incheon/Busan and Saipan to Incheon/Busan.

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