Press release

Hanatour Service Inc. expands global agreement with technology provider Amadeus

February 2, 2026
1 Min read
Shirlynn Oh
Corporate Communications
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Hanatour's tech upgrade enables better customer service and helps streamline operations

Transformative travel technology provider Amadeus has strengthened its relationship with Hanatour, the leading South Korean travel seller. Hanatour will adopt a wide range of modern technology solutions to cater to the evolving needs of travelers and improve its operational efficiency.


Misun Song, CEO, Hanatour said: “Amadeus’ range of cutting-edge solutions have been instrumental to our success, both here in South Korea and regionally across Asia Pacific. The continuation of our collaboration signed by both businesses today will provide a platform for our continued growth. We look forward to working with Amadeus to further modernize and build upon our technology stack as travel continues to grow in South Korea.”


"Hanatour was one of our earliest partners in South Korea—a market that has consistently been at the forefront of digital travel adoption.   This expanded agreement aims at supporting Hanatour’s growth plans by facilitating new travel experiences, developing its customer service and realizing operational efficiencies.  Amadeus will provide Hanatour its most advanced  AI‑powered technologies as well as a set of unique professional services and consulting.”

Javier Laforgue Executive Vice President, Travel Unit, Managing Director, Asia Pacific, Amadeus

Photo caption from left to right: Jaeik Son, General Manager, Hanatour, Sungho Jin, Director, Hanatour, Chanho Ryu, Vice President, Hanatour. Javier Laforgue, Executive Vice President, Travel Unit, Managing Director, Asia Pacific, Amadeus, Misun Song, CEO, Hantour, Renaud Nicole, Regional Vice President, Travel Sellers, Asia Pacific, Amadeus

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