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Press release

WestJet commits to enhanced retailing strategy with Amadeus

August 27, 2024

2 min read

Kimberly Axtell

Corporate Communications, Amadeus

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Amadeus strengthens its North American footprint and NDC momentum with a renewed and expanded distribution agreement with major Canadian airline

WestJet, one of Canada’s largest airlines, is renewing and expanding its distribution agreement with Amadeus. This agreement continues to ensure that all fare options and merchandising capabilities are easily accessible for travel advisors worldwide.

In addition, WestJet is committed to making its future NDC-based offering available to travel advisors on theAmadeus Travel Platform, where it will join the 27 other airlines already selling NDC-sourced content through the Amadeus Travel API.

NDC content from WestJet will be fully integrated into travel advisors’ booking environments. For travel advisors, this means that whether using Amadeus Selling Platform Connect or an application powered by an Amadeus Travel API, including the Amadeus Cytric self-booking tool for its corporate clients, all of WestJet’s NDC fare options and merchandizing will be easy to shop, compare, book and manage.

This renewed and expanded agreement is a testament to WestJet’s commitment to providing its full spectrum of fares and unique merchandising offers to Amadeus subscribers, enabling them to fully leverage these offerings and present travelers with the best options tailored to meet their individual preferences.

“This expanded partnership with Amadeus is a key element of our broader distribution strategy to prioritize our guests in every aspect of their experience, regardless of how they book. Whether they seek maximum flexibility, the lowest price, a premium experience, or something in between, we aim to empower travel advisors to offer travelers precisely what they want with WestJet,” says John Weatherill, Chief Commercial Officer, WestJet.

“We are excited to be WestJet's distribution partner. We look forward to our continued partnership to support its retailing strategy and growth plans including enbabling NDC content globally and at scale for the benefit of airlines, travel advisors and corporate customers,” says Rajiv Rajian, EVP and Chief Commercial Officer, Americas, Travel, Amadeus.

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