Press release

Momentum builds in Latin America’s travel market as global interest surges

September 12, 2025
Last updated: October 28, 2025
2 min read
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Paola Garrido
Corporate Communications,
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Latin America is emerging as a key driver of tourism growth in the Americas, according to the newly released Travel Insights 2025: Focus on the Americas report, published by Amadeus in collaboration with UN Tourism.


Drawing on data from Amadeus Navigator360™ , the report highlights a 1.8% year-on-year increase in air traffic (July 2024-June 2025), with South America (+6%) and Central America (+4%) leading regional air capacity expansion.


In 2024, the Americas welcomed 217 million international arrivals, generating approximately USD 451 billion in export revenues from international tourism, including passenger transport . These figures underscore the sector’s vital role in Latin American economies, particularly for smaller and island destinations.



“We’re excited to team up with Amadeus again for the 2025 edition of this report. At UN Tourism, we focus on giving our members the data they need to make informed decisions. In today’s fast‑changing world, timely and reliable information is essential. This report helps us understand travel trends in Latin America and design stronger, more sustainable tourism strategies”

Zurab Pololikashvili Secretary-General, UN Tourism

Regional demand and market shifts

Latin American countries are showing strong performance in both search interest and actual travel. Mexico, Argentina, and Colombia ranked among the top origin markets for travel to the Americas, while Brazil and Mexico led as origin markets searching for the region. Mexico recorded the highest year-on-year growth (22%) as one of the most searched destinations in North America, signaling rising global interest and opportunity for conversion.


Emerging Asian markets are also showing increased interest in Latin American destinations, presenting new opportunities for diversification beyond traditional source markets. For example, China and Japan were the top two origin markets with the highest growth in searches to the region, at +143% and +32% respectively, In terms of top Latin American destinations, Paraguay (+9%) and Puerto Rico (+7%) showed the highest growth in bookings, while Chile saw the highest growth in searches, surging by over 30%.

“At Amadeus, we see data as the key to turning ideas into action. This report highlights how travelers are planning, booking, and experiencing trips across Latin America, helping destinations stay ahead of demand and uncover new growth opportunities. By partnering with hotels and offering flexible perks and loyalty programs, especially in South America, destinations can attract the rising wave of blended travelers and small corporate retreat groups.”

 

Sergio Rosarios Regional Vice President, Latin America & Caribbean, Amadeus

Hotel performance and strategic opportunities

Hotel occupancy across Latin America stayed strong in the first half of 2025, with Mexico and Colombia offering competitive ADRs under $140 USD—an attractive proposition for value-conscious travelers and extended stays.


Brazil and Argentina maintained higher-than-average ADRs, reflecting pricing power and strong demand for premium experiences Occupancy across North America reached nearly 70% by June, with Mexico, the U.S., and Canada following closely aligned seasonal patterns. This alignment provides a solid bases for regional marketing and cross-border campaigns.


Amadeus and UN Tourism reaffirm their commitment to supporting Latin American destinations with actionable insights and strategic guidance to foster a thriving, inclusive, and sustainable future for travel.


Download the full report here.

[1] UN Tourism data, as featured in the report. All other data in the release comes from Amadeus Navigator360™.

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