Press release

Amadeus and Myrealtrip sign global agreement to accelerate travel innovation

June 10, 2026
2 Min read
Shirlynn Oh
Corporate Communications
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Amadeus, a global leader in travel technology, today announced the signing of a global agreement with Myrealtrip, Korea’s leading online travel platform, further strengthening their long‑standing strategic partnership and shared commitment to innovation across the travel ecosystem.


The agreement was marked by a signing ceremony at Amadeus’ Singapore office, attended by senior executives from both organisations, and reflects the importance of trusted, long‑term collaboration in supporting sustainable growth and digital transformation in travel.


Amadeus and Myrealtrip will expand their cooperation across several strategic areas. These include the deployment of Amadeus AI‑powered solutions to support more intelligent retailing, personalization and operational efficiency, as well as Professional Services to help Myrealtrip further differentiate its customer experience.


The partnership will focus on the expansion of non-air content, including hotels and destination tour experiences, enabling Myrealtrip to offer broader, more relevant content across the traveller journey. In addition, the collaboration will explore the adoption of Amadeus Hey!, Amadeus’ traveller engagement solution, to support personalized, contextual communication and services before, during and after the trip.


“This agreement marks an important milestone in strengthening our long‑term partnership with Amadeus,” said Donggun Lee, CEO, Myrealtrip. “By collaborating closely on AI‑driven capabilities, advanced search, and an expanded portfolio of non‑air content, we are strengthening our technology capabilities as an AI-native travel platform to deliver greater scalability, personalization and a more integrated travel experience for our customers as Myrealtrip continues to grow in Korea and beyond.”


The global agreement reinforces both companies’ commitment to ongoing collaboration and joint innovation, supporting Myrealtrip’s strategic roadmap and positioning Amadeus as a trusted technology partner as Myrealtrip continues to grow in Korea and beyond.

"At Amadeus, we work closely with our partners to help them evolve their technology stack in line with their business ambitions.

 

As AI continues to transform the travel ecosystem, we’re focused on enabling partners with the intelligent, connected capabilities needed to personalise experiences and drive smarter operations. This agreement reflects our commitment to collaborate openly and support Myrealtrip’s next phase of growth.”

Renaud Nicolle Senior Vice President, Travel Sellers, APAC, Amadeus

Photo caption
Jongmyung Park, CEO of TOPAS, Donggun Lee, CEO of Myrealtrip, Javier Laforgue, Executive Vice President, Travel Unit and Managing Director of APAC, Amadeus, Renaud Nicolle, Senior Vice President, Travel Sellers, APAC, Amadeus, Joe Choi, Vice President, Travel Sellers, North Asia, Amadeus

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