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- Viva Air Group poised to accelerate growth with Amadeus through their first ever distribution agreement
Viva Air Group poised to accelerate growth with Amadeus through their first ever distribution agreement
The LCC group will deliver consistent traveler experiences through travel agencies and corporations while leveraging the indirect channel to expand its business and increase revenues
Low Cost Carriers (LCCs) are growing at a rapid pace in Latin America and the projections continue to look bright for them. Viva Air, which operates in Colombia and Peru, is one of the fastest growing LCCs in the region. To accelerate this growth, Viva Air has partnered with Amadeus to maximize sales through travel agencies and corporations signing its first ever distribution agreement.
Viva Air will make its domestic and international flights, as well as negotiated fares, bookable in all Amadeus points of sale first in Colombia, Peru and United States, and then reach other countries. Travel agents and corporate customers using Amadeus will have direct access to this information with total accuracy in the availability of their flights and seats, increasing the sale of Viva Air in these markets.
Viva Air will become the first low-cost carrier in Colombia to sign a distribution agreement, highlighting the importance of using all channels, thanks to the
Amadeus Travel Platform
, to increase exposure and market share for this growing airline.
Felix Antelo, CEO Viva Air Group, said: "As a low-cost airline, we have the vision to continue expanding and ensure our customers have the best travel experience in the region. In response to our strategy of increasing our distribution channels and the visibility of our inventory to attract new customers, we are very excited to make our content available through the largest travel network in the world. We are confident that partnering with Amadeus will allow us to offer more targeted and relevant offers to our customers."
Elena Avila, Executive Vice President, Americas, Airlines at Amadeus, said: "Amadeus helps hundreds of airlines expand their reach globally and penetrate new markets. We welcome Viva Air Group to our network and will work closely with them and our travel agencies to support their expansion plans in Latin America”.
Viva Air Group is one of the leading low-cost airlines in the region, transporting more than 4 million passengers per year. Viva Air currently operates 25 destinations in three markets: 12 in Colombia, 12 in Peru and 1 in the United States, having as a Gruop31 national routes and 4 international routes The Group continues to expand and is increasing its fleet with 50 Airbus 320’s over the coming years.
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