Press release

Mexico emerges as a key travel hub in 2025, fueled by rising demand and expanding global connections

September 12, 2025
Last updated: October 28, 2025
2 min read
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Paola Garrido
Corporate Communications,
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Mexico is gaining momentum as both a leading travel destination and international hub, according to the newly released Travel Insights 2025: Focus on the Americas report published by Amadeus in collaboration with UN Tourism.


Based on data from Amadeus Navigator360™, the report reveals a 1.8% year-on-year increase in air traffic across the Americas (July 2024-June 2025), with Mexico standing out for its growing visibility, competitive pricing, and strategic connectivity.

“At Amadeus, we believe that these insights empower destinations like Mexico to anticipate demand, adapt campaigns, and uncover new growth opportunities”  

 

 

“With Mexico showing the highest year‑on‑year growth in travel searches and expanding its role as a regional air hub, there’s a clear opportunity to convert rising interest into bookings. By targeting high‑intent audiences and leveraging new international routes, Mexico is well‑positioned to attract both traditional and emerging markets.”

Sergio Rosarios Regional Vice President, Latin America & Caribbean, Amadeus

Mexico ranked among the top five origin markets for travel searches and was also one of the leading countries for actual travel in the Americas. Notably, searches for Mexico grew by 22% year-on-year—signaling strong traveler intent and a prime opportunity for destination management organizations (DMOs) to convert interest into bookings through targeted campaigns and personalized offers.

Hotel performance and value

Hotel occupancy across North America reached 74% by June 2025, with Mexico, the U.S., and Canada following a closely aligned occupancy pattern and peaking in Q2. Mexico maintained competitive average daily rates (ADR) under $140, making it especially attractive to value-conscious travelers and those planning extended stays during off-peak periods.


This pricing strategy makes Mexico attractive for both leisure and business travelers, while leaving scope for premium growth.

A growing global hub

Mexico is rapidly consolidating its position as a key international air hub, attracting new long-haul routes from Asia and Latin America. These new connections reflect shifting demand and open access to untapped markets such as China and Japan, both of which showed significant increases in search interest.


While the U.S. still accounts for over 80% of new air routes in North America, Mexico’s expanding role in global connectivity offers new opportunities for cross-border collaboration and regional tourism development.

“At UN Tourism, we are committed to helping our members access strategic data to strengthen their market intelligence. In today’s fast‑changing environment, reliable data is essential for effective tourism management. This report provides valuable insights to understand market trends across the Americas and support more resilient and sustainable strategies". 

Zurab Pololikashvili Secretary-General, UN Tourism

Amadeus and UN Tourism reaffirm their commitment to supporting destinations like Mexico with actionable insights and strategic guidance to foster a thriving, inclusive, and sustainable future for travel.


Download the full report here.

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