Press release

Adeera signs new deal to deploy Amadeus Digital Media in Saudi Arabia

November 10, 2025
1 min read
Photo of five Adeera and Amadeus executives at the signing ceremony.
Laura Cobbold
Laura Cobbold
Corporate Communications, Amadeus
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National hospitality champion leverages innovative technology and data-driven approach to drive demand

Saudi Arabia-based Adeera has signed a new agreement to use transformative travel technology, Amadeus Digital Media. Through advanced omni-channel advertising strategies, Adeera will be able to better reach travelers at the moments they are most likely to book, across paid search, display, and social media.

"Using Amadeus’ market intelligence, we will be able to refine our outreach and offer travelers more compelling reasons to choose Adeera. The ability to integrate marketing, distribution, and data insight into a single platform stands out as a significant advantage.

“Beyond the product, we appreciate the partnership approach with Amadeus and the opportunity to grow together as Adeera expands. This mix of technology and collaboration provides us with the foundation we need to achieve our ambitious growth goals.”

Thomas Grundner Chief Commercial Officer, Adeera

Adeera is working to transform hospitality in Saudi Arabia, showcasing the kingdom’s rich tradition of hospitality through locally inspired brands. As hospitality marketing evolves, the brand, backed by the Public Investment Fund, will harness data and technology, not just to reach travelers, but to truly understand and inspire them.

“By using the data‑driven marketing capabilities of Amadeus Digital Media, Adeera can seamlessly launch and optimize campaigns across multiple channels, ensuring its properties are visible to travelers at key decision‑making moments.

“Recent campaigns using Amadeus Digital Media have helped hotels and destinations achieve double‑digit growth in direct bookings and occupancy, while lowering marketing costs. Together, we can set new benchmarks for excellence by creating meaningful, personalized experiences that connect with each traveler.”

Jan Tissera President, International, Global Accounts and Destinations, Hospitality, Amadeus

Photo caption, from left to right: Nadim Saddiq Pinara, Regional Sales Director - MEA, Hospitality, Amadeus; Thomas Grundner, Chief Commercial Officer, Adeera; Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus; Samir N. Baidas, Chief Development Officer, Adeera; Stefan Leser, CEO, Adeera.

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