Press release

Amadeus Cytric launches global Prime Partner Program to drive value for corporations

October 20, 2025
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Ashley Orbell-Durrant
Corporate Communications, Amadeus
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New initiative recognizes Prime Partners and unlocks exclusive benefits to accelerate mutual success

Amadeus Cytric has launched its global Prime Partner Program, an initiative designed to acknowledge and empower the diverse contributions of its partners across the business travel ecosystem.



At the heart of this program is a group of travel management companies (TMCs), including Arrive Agencies, BCD Travel, DER BUSINESS Travel, Lufthansa City Center, Nautalia Empresas, Travel Support, and Viajes El Corte Inglés Empresas, that meet thorough standards of performance, governance, and strategic alignment. The program is built to foster long-term, mutually beneficial relationships and drive shared success.



Corporate travelers and travel managers using Cytric supported by a Prime Partner will benefit from an expert-driven experience for both travel program software and service that accelerates innovation, ensures consistent support, and delivers strategic value across every stage of their journey.



Cytric is a travel and expense management collaboration platform that provides a frictionless, intuitive, and reliable experience. By seamlessly embedding Cytric capabilities within everyday collaborative applications like Microsoft Teams, planning, booking and approving travel activities, as well as claiming travel expenses are faster, easier, and more efficient.

Through the Prime Partner Program, we’re reinforcing our dedication to choice, collaboration, and excellence. Prime Partners will not only benefit from tailored go‑to‑market strategies and demand generation resources, but also from a stronger voice in our innovation journey. Our customers are able to choose TMCs invested in solutions best suited to their unique needs.

Austin Lorenzen Global Partners Manager, Amadeus Cytric

Prime Partners gain access to a suite of exclusive advantages, including operational support and a first look at new Amadeus Cytric innovations.



As part of Amadeus, a global corporation dedicated to travel technology, Amadeus Cytric's commitment to the travel space is steadfast, and thrives on working with a diverse set of high-value, high-commitment partners.



To qualify as a Prime Partner, TMCs must meet robust criteria across certification, operational excellence, and governance. This includes role-specific certifications, with regular recertification required. Operationally, partners must appoint a dedicated Operational Excellence leader to oversee implementation and support, and a product expert to align Cytric enhancements with client needs. Quarterly business reviews will be conducted to ensure sustained alignment and continuous improvement.

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