Azerbaijan Airlines accelerates digital transformation with Amadeus

July 10, 2026

1 min read

Aircraft of Azerbaijan Airlines in the air

Joanna Seymour-Taylor

Head of Communications EMEA - Amadeus

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New revenue management, shopping, and distribution solutions to enhance the traveler experience

Azerbaijan Airlines (AZAL) has signed a new agreement with leading travel technology company Amadeus to deploy a range of innovative revenue management, shopping, and distribution solutions. The deal will accelerate the digital transformation of the flag-carrier, driving demand and delivering an enriched passenger experience through smarter pricing and broader distribution.

"Azerbaijan Airlines is undergoing a significant modernization, and our agreement with Amadeus will be a key enabler of this transformation. By advancing our digital capabilities, we are enhancing the traveler experience across the region and setting a benchmark for the industry."

Jamil Manizade Chief Commercial Officer, Azerbaijan Airlines

Under the terms of the deal, Azerbaijan Airlines will deploy four new solutions:

Amadeus Network Revenue Management maximizes revenue through the optimization of pricing and inventory decisions, providing better capacity control and allowing AZAL to more accurately forecast demand.
Flex Pricer Premium will offer stronger upsell capabilities via wider fare family exposure, while MetaConnect will mean access to new demand channels such as Skyscanner, Kayak and 40+ other providers driving more qualified traffic and better conversion.
Finally, Instant Search drives inspiration, increases engagement, and improves conversion. Passengers will see a better user experience through faster response times and wide calendar view while the solution supports unlimited searches without causing performance constraints.

"Our agreement will see Azerbaijan Airlines strengthen its ability to attract high intent demand and enhance the customer shopping experience through richer offers and smarter pricing. Through this integrated approach, the airline can offer a wider range of fares and travel options to drive upsell opportunities and distribute dynamic and consistent content across channels. It will also bring qualified traffic back to its direct channels, and deliver fast, flexible, and inspiring search capabilities that improve engagement and conversion."

Lenka Klimova Senior Vice President, EMEA, Airlines, Amadeus

AZAL holds the prestigious 4-Star Skytrax rating and has repeatedly been named Best Regional Airline in Central Asia and the CIS at the Skytrax World Airline Awards. Sustainable development is a cornerstone of AZAL’s strategy. The airline is a signatory of the UN Global Compact, publishes its ESG commitments, and participates in IATA’s CO₂ Connect and IEnvA programs, reinforcing its position as a reliable and responsible partner in the international aviation industry.

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