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- Air Europa strengthens partnership with Amadeus to accelerate its digital transformation
Air Europa strengthens partnership with Amadeus to accelerate its digital transformation
New technology and an extended content agreement equips the airline to upgrade its retailing whilst enhancing productivity, efficiency and B2B payments
As Air Europa powers its digital transformation forward, offering an exceptional passenger experience before, during and after each flight is essential. To this aim, the airline has strengthened its technology and distribution partnership with Amadeus.In a bid to improve retailing and payments, the airline has signed for Amadeus Digital Experience Suite, Altéa Inventory, Altéa Reservations Desktop Web, and Amadeus B2B Wallet Partner Pay, in addition to renewing its current Altéa solutions, Departure Control and Reservations.
The Digital Experience Suite allows airlines to connect with Amadeus and third-party providers to develop and share technology in a simple, agile and open way. This suite will give Air Europa incredible flexibility, while removing complexity from existing systems, to easily integrate and collaborate with other partners and developers. Combined with the newly signed Altéa modules, and leveraging the existing Altéa technology, the airline will further boost its retailing capabilities through a more personalized offer and improve back-end efficiency.
“Our strategy continues to count on Amadeus’ distribution network and unparalleled global reach. Innovating with the latest cutting-edge technology and delivering amazing digital experiences is also key for us. Thanks to Amadeus’ technology and open approach, we are now able to do this much quicker by working in agile development sprints. Our close digital partnership with Amadeus is also a key internal motivator for our employees”, says Bernardo Botella, sales director of Air Europa.
These IT agreements follow an extension to the content distribution partnership which was signed earlier last year. Continuing to distribute its content across multiple channels will drive the airline’s ambitions to expand worldwide as well as supporting its excellent customer experience.
“Our partnership with Air Europa has just become the perfect manifestation of our ‘open, agile and simple’ philosophy. We now have all the tools in place, with both teams fully equipped and in total sync, to accelerate the airline’s digital transformation. With our Digital Experience Suite, we’re set to get all hands-on deck and super-charge Air Europa’s customer experience. We’re confident this will make a significant impact in its business as the airline continues to stake its claim in the Spanish market and abroad,” adds Manuel Midon, EVP Airlines North & West Europe, Amadeus.
Meanwhile, with Amadeus’ innovative B2B Wallet Partner Pay solution, Air Europa will reduce its cost of payment significantly.
Bart Tompkins, Managing Director, Payments, Amadeus, comments: “B2B payments have been far too costly and complex in travel, for too long. Partner Pay is an innovative approach that drastically simplifies how agents pay their airline partners, with the added advantage that it reduces the overall cost and builds loyalty in the process.”
Instead of travel agencies paying the airline with traditional forms of payments—which incur high acceptance costs, increase risk and cause delays in working capital —they will now use Air Europa co-branded virtual cards within B2B Wallet. These single-use virtual cards are an increasingly popular means of payment across the travel industry, because they can reduce fraud while significantly simplifying reconciliation and ultimately increase sales.
“With this new B2B payment solution, we will be able to reduce our risk, save costs, and tailor our commercial strategy for each agency partner, thus driving loyalty and increasing revenues while supporting our indirect booking volume. It’s a win-win for us and our travel agency partners,” says Bernardo Botella of Air Europa and continues : “Our passengers, and agency partners, want travel to be simple, secure and cost-effective. With this extended partnership we are confident that we will be able to exceed their expectations.”
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