Press release

Icelandair puts NDC at heart of offering with expanded Amadeus agreement

February 12, 2025
Last updated: March 31, 2025
1 min read
Icelandair branded aircraft above skies
Monica Hansen
Monica Hansen
Corporate Communications, Amadeus
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Deepening IT relationship will see flag-carrier deploy Amadeus Altéa NDC

Technology will grow market reach and allow airline to tap new customer segments

Icelandair has signed a renewed and expanded agreement with leading travel technology company Amadeus, with the ambition of meeting travelers’ needs more effectively. The dual track deal includes the selection ofAmadeus Altéa NDC as Icelandair’s NDC API provider, as well as the distribution of the full range of the airline’s content and fares, including web fares and NDC-based content.



By adopting NDC and providing travel sellers access to its full range of content and fares, Icelandair will expand its market reach and tap into new customer segments, aligning with a goal of increasing its global presence. At the same time, NDC will allow Icelandair to innovate and widen its offerings. By providing personalized travel options, the airline can enhance customer satisfaction and loyalty, while also optimizing revenue streams. The implementation will start in Q1 2025, and the strong synergies between Altéa NDC and the Amadeus Travel Platform will enable Amadeus travel sellers to benefit from enhanced productivity and quicker deployment of the airline’s NDC offers.


“This latest agreement with Amadeus, our longstanding partner, will help us build dynamic and personalized offers and simplify our business processes, and our full portfolio of content to be available to travel sellers around the world. This way, we can provide them with more booking possibilities and options to enhance customer experience and deliver smooth and enjoyable travel experiences.”

 

Rakel Óttarsdóttir Chief Digital and Transformation Officer, Icelandair

“For Amadeus, NDC is a critical enabler for an industry‑wide transformation towards enhanced travel retailing, a transformation built on travelers’ evolved expectations. We are extremely happy to support Icelandair’s retailing ambitions with our Altéa NDC solution and to be able to offer access to the full range of content from Icelandair. This partnership is a true testament of the tight collaboration between Icelandair and Amadeus and supports the wider transformation of the industry.” 

 

Ernest Rodá SVP Sales and Account Management Western Europe, Amadeus

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