-
Solutions
-
Airlines
-
Airports
-
Border Authorities
-
Corporate Travel & Expense
-
Integrations
-
Travel Sellers
-
-
Payments & e-invoicing
-
Traveler behavior is changing at every touchpoint.Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
Discover more
-
-
Support & Training
-
Already a customer?Log into Amadeus Service Hub for product news, learning materials, and customer support.
Login
-
-
-
Amadeus PartnersAt Amadeus, we value strong partnerships with different players across the travel ecosystem. Gain access to our solutions to develop your portfolio, reach new customers and add to your bottom line.
-
Landmark partnership between Amadeus and Google CloudLearn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
Read more
-
-
Resources
-
Trending Topics
-
Connected journeys: How will technology transform travel in the next decade?From AI-driven planning and biometric check-ins to smarter disruption management.
Read the report -
Six travel trends that will redefine how we travel in 2026 and beyondAmadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
Discover now
-
-
Company
-
About Amadeus
-
Careers
-
-
Sustainability (ESG)
Learn how we’re working to make travel a force for good.
-
Amadeus Global Report 2024Get an overview of our company in 2024 from a business, financial and sustainability perspective.
Access report -
-
-
- Home
- News
- Press releases
- ITA Airways selects Amadeus’ technology to power its growth strategy
ITA Airways selects Amadeus’ technology to power its growth strategy
The Italian flagship airline signs a long-term contract that includes Altéa Passenger Service System (PSS), Digital Experience suite, along with other Amadeus’ merchandising, NDC, data and revenue management solutions
ITA Airways has chosen Amadeus’ technology to support its ambitious development plan. Thanks to ITA's and Amadeus' agile approach, the migration is expected to be completed by early 2023.
The strategy of the new airline is to put a strong focus on digitalization to provide a superior passenger experience. Joining a community of 200+ airlines worldwide will contribute to ITA Airways realizing this strategy thanks to theAmadeus Airline Platform , an open technology platform built for innovation, agile collaboration, and simplified interactions. Since ITA Airways is also a distribution partner, the benefits of using the Altéa PSS also extend to Amadeus travel sellers as they have the unique advantage of working on the same technology platform that ITA Airways uses. It also gives them access to real-time data and allows them to better service their customers.
“We are a fast-moving and agile airline, our transformation path is focused on customer centricity; the evolution of our processes supported by digitalization is a must for our strategy in order to offer to our customers a superior traveler experience” says Giovanni Anastasi, Chief Transformation Officer of ITA Airways.
ITA Airways will also adopt revenue management,dynamic pricing ,merchandising , data management, and passenger servicing solutions. Its passengers will benefit from the web and mobile channels powered by theAmadeus Digital Experience suite , offering the simplest user experience possible to purchase flight tickets and manage bookings. The airline will also implementAmadeus Altéa NDC to increase personalization options and enhanced retailing across channels.
“We are excited to embark on this journey with a new, ambitious airline such as ITA Airways. We share a common vision of how digitalization is the key to creating a better traveler experience” says Maher Koubaa, Executive Vice President, Airlines, EMEA, Amadeus. “We believe the Amadeus Airline Platform and our partnership approach are the right choices to help ITA Airways achieve its vision of creating a world-class airline for Italy.”
TO TOP