Press release

Cathay Pacific and Amadeus expand their technology partnership

November 18, 2024
Last updated: March 31, 2025
2 min read
Shirlynn Oh
Corporate Communications ,
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Travel technology provider Amadeus has expanded its partnership with Hong Kong’s home airline Cathay Pacific, providing cutting-edge technologies that will enhance the airline’s retail capabilities and offer its customers increased flexibility and choice. As part of its digital transformation, Cathay Pacific will continue to use Amadeus’ technologies to includeRevenue Accounting andPassenger Recovery .

As the airline continues to refine its digital transformation and retailing strategies, the expanded partnership also sees the continued collaboration towards making Cathay Pacific’s NDC-sourced content available to travel sellers across the globe in phased approach. This underpins the airline’s strategy to accelerate its NDC journey following the adoption ofAltéa NDC .

With Altéa NDC, Cathay Pacific will be building towards a differentiated experience for its travelers. Amadeus Altéa NDC provides the end-to-end NDC shopping, booking and servicing flows. It enables airlines to efficiently distribute and service their offers to third parties, with consistency between direct and indirect channels.

“Much like Cathay Pacific, we believe that better travel puts people first. At Amadeus, we’re invested in going that extra mile to deliver the transformation that Cathay needs. We believe in making travel work better and creating technology that puts the traveler at the center of everything that we do. We are privileged to have a longstanding partnership with Cathay – it is testament to the success of this approach,” saysJavier Laforgue, Executive Vice President, Travel unit & Managing Director, Asia Pacific, Amadeus.

“At Cathay, it is our culture to put our partners and customers at the heart of all that we do. That is why it is so important for us to be able to curate diverse and customized products while maintaining excellent reliability in the delivery of our service. We are pleased to strengthen our collaboration with Amadeus whose technology will help us achieve that as we set our sights to become one of the best service brands in the world,” says Kinto Chan, General Manager Sales and Distribution, Cathay Pacific.

The carrier will continue to use theAltéa Passenger Service System (PSS) —Amadeus’ airline IT system—to manage reservations, inventory, ticketing, departure control and disruption management to bring its customers to the destinations it serves in its extensive global network.

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