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Press release

Etihad Airways signs landmark deal with Amadeus to introduce next-generation travel technology

September 14, 2021

Last updated: October 14, 2021

3 min read

Bertrand Cognard

Corporate Communications, Amadeus

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Etihad Airways, the national airline of the UAE, is set to embark on a major digital transformation following the signing of a landmark multi-year deal with Amadeus.

Abu Dhabi-based carrier to implement cutting-edge Amadeus Altéa Passenger Service System (PSS)
New booking engine, mobile app, and self-service tools to empower guests and ensure a smooth experience at every step of the journey
State-of-the-art merchandising and revenue management capabilities will offer travellers more options to customize their trip
New functionality for travel agencies powered by Amadeus’ New Distribution Capability (NDC)

Etihad Airways, the national airline of the UAE, is set to embark on a major digital transformation following the signing of a landmark multi-year deal with Amadeus.

As part of the deal, Etihad Airways will implement the fullAmadeus Altéa PSS suite , including web booking, revenue management capabilities and merchandising, data management and passenger servicing solutions. These technology products will be customized for Etihad over the coming years and will improve the experience of guests, staff, travel agents, Etihad Guest members, and corporate customers.

Etihad’s guests will see new web and mobile channels powered byAmadeus Digital Experience suite , offering the simplest user experience possible to purchase flight tickets and manage bookings. Advanced retailing capabilities will be developed collaboratively using machine learning to provide guests with bespoke offerings and personalize their travel experience.

To modernise retailing capabilities across sales channels, Etihad has also signed forAmadeus Altéa NDC (New Distribution Capability) and will work with Amadeus to distribute personalized travel offers to guests. Etihad will make its full range of NDC offers available to Amadeus travel sellers, allowing agents to see the features of Etihad’s award-winning product more transparently and the ancillaries that can be bought.

The airline will, in addition, implement theAltéa Departure Control Customer Management component of the suite, providing guests with real-time, personalized alerts of offers, services, and flight changes. The system will offer a higher level of service customization and provide guests with a faster and simpler check-in process, which is more important than ever as travel rebuilds.

Mohammad Al Bulooki, Chief Operating Officer, Etihad, says: “The aviation industry is going through a digital revolution, and Etihad Airways is committed to staying at the forefront of that change. With Amadeus as a partner, Etihad's guests will be able to enjoy the best user experience possible as they book and manage their flights, with the ability to customize their travel to an unprecedented level. Etihad is also excited to push NDC forward as a means to offer a much richer, relevant and dynamic shopping experience to our trade partners, and Amadeus is the perfect partner to support that strategy.”

Decius Valmorbida, President, Travel, Amadeus, says: “As the travel industry rebuilds, we are excited that Etihad Airways will be utilizing Amadeus’ technology to support the airline in delivering its leading travel proposition. Open source, cloud-based systems and next generation retailing capabilities will be the engine powering recovery, and we are at the forefront of these technologies in the travel industry. We are very pleased to be working with such a dynamic carrier like Etihad and are excited about collaborating to create memorable travel experiences for its passengers.”