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TUI Airline, one of Europe’s leading leisure airline groups, will be a launch customer for Navitaire Stratos, the next-generation retailing portfolio built for low-cost carriers (LCCs) and hybrid airlines.
Navitaire, an Amadeus company, has worked with TUI for more than two decades to deliver an improved travel experience across the group’s airlines. The latest phase of this collaboration introduces new functionalities such as a modern shopping cart feature, allowing travelers to search for offers, save their selections, and return later to complete their order with up-to-date pricing. This innovation mirrors the convenience of leading e-commerce platforms, making it easier for travelers to plan and adjust their journeys. Additionally, TUI Airline will be able to offer personalized recommendations and smooth access to third-party services - such as car rentals, activities, and accommodation options – directly through their websites. This means travelers have more tailored choices at every step.
We are on a journey to build the most modern airline commercial set up in the industry. Navitaire Stratos will be a cornerstone of this transformation. Jointly we will bring even more value to our customers and further improve the traveler experience. With Stratos we will be able to create contextual and relevant offers for travelers, including ancillaries. It will elevate our retailing capabilities with intelligent recommendations, dynamic offers, and a shopping cart that makes it easy for customers to convert their selections into an order or save them for later.
Peter Glade Chief Commercial Officer, TUI Airline
Aligned with IATA Offer and Order standards to power modern retailing practices, Navitaire Stratos is being built on a flexible, cloud-native technology stack. Powered by an open architecture and leveraging Artificial Intelligence (AI) capabilities, it combines flexibility with resilience, helping TUI Airline innovate faster, operate efficiently, and stay competitive in an evolving market.
We are proud to work with TUI Airline as a launch customer for Navitaire Stratos. As the group transitions from our New Skies solution, close collaboration on a shared long‑term roadmap will ensure business continuity, while helping shape the next‑generation Offer and Order solution of reference for low‑cost and hybrid carriers.
Cyril Tetaz Executive Vice President, Airline Solutions, Amadeus
With Navitaire Stratos, TUI Airline can boost revenue by making product offers more relevant, improving conversion, and driving extra sales through smarter upsell and cross-sell recommendations, including partner content via industry-standard frameworks. Navitaire Stratos’ modern technology with built-in automation increases business agility.
TUI InfoTec, the TUI Group IT subsidiary, will lead the collaboration with Amadeus.
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