Solutions
- Airlines
  - Amadeus for Airlines
  - Products
- Airports
  - Amadeus for Airports
  - Products
- Border Authorities
  - Amadeus for Border Authorities
  - Products
- Corporate Travel & Expense
  - Products
  - Capabilities
  - Integrations
    - Travel & Expense Solution for Microsoft Teams
- Travel Sellers
  - Products
  - Content
- Hospitality
- Payments & e-invoicing
  - Outpayce
  - Voxel: B2B Payments and e-Invoicing
- Traveler behavior is changing at every touchpoint.
  
  Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
  Discover more
Support & Training
- Support
- Training
- Already a customer?
  
  Log into Amadeus Service Hub for product news, learning materials, and customer support.
  Login
Partners
- Amadeus Partners
  
  At Amadeus, we value strong partnerships with different players across the travel ecosystem. Gain access to our solutions to develop your portfolio, reach new customers and add to your bottom line.
- Landmark partnership between Amadeus and Google Cloud
  
  Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
  Read more
Resources
- Trending Topics
- Connected journeys: How will technology transform travel in the next decade?
  
  From AI-driven planning and biometric check-ins to smarter disruption management.
  Read the report
- Six travel trends that will redefine how we travel in 2026 and beyond
  
  Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
  Discover now
Company
- About Amadeus
  - About us
  - Leadership
  - Awards
  - Locations
- Careers
- Innovation
- Sustainability (ESG)
  
  Learn how we’re working to make travel a force for good.
- Amadeus Global Report 2024
  
  Get an overview of our company in 2024 from a business, financial and sustainability perspective.
  Access report
- Latest financial results
  
  Amadeus published its financial results for Q3 2025.
  View the results

Press release

Maher Koubaa appointed as EVP Travel unit and Managing Director EMEA

November 21, 2023

1 min read

Share it!

In this newly formed and expanded role, Maher Koubaa will make use of his more than 20 years of travel industry experience to lead the implementation of Amadeus’ strategic vision in the Europe, Middle East and Africa region.

Having successfully grown Amadeus’ business in EMEA during his five-year tenure as Head of airlines in the region, Maher’s expanded role will see him taking a similarly customer-centric approach with travel sellers in addition to airline customers.

“This evolution of our organization in EMEA is a unique opportunity to share and learn best practices and drive success. Maher is a trusted leader with exceptional relationship skills and a profound knowledge of the region and the industry who will ensure that we continue delivering the best experience to our customers. He is also an enthusiastic people leader that will maintain Amadeus’ position as a key employer in EMEA,” said Decius Valmorbida, President, Travel, Amadeus.

“Travel continues to grow and strengthen in EMEA. The industry is at a pivotal moment with exciting opportunities in this fast-paced, highly competitive region. I believe that Amadeus is well positioned to help our customers and partners benefit from this momentum, and I’m honored to lead a regionally diverse team with the common goal of getting closer to our customers and helping both airlines and travel sellers achieve their ambitions”, commented Maher Koubaa, EVP Travel unit and Managing Director, EMEA, Amadeus.

Maher holds a Master of Science in Industrial Engineering from Centrale Supélec, Université Paris-Saclay and is currently based in Dubai.

TO TOP