November 18: Amadeus and Thomas Cook group airlines today announce an agreement which will see the latter become the first leisure carriers to adopt the Amadeus Alta solutions. Four of Thomas Cook group airlines based in Germany, the UK, Scandinavia and Belgium adopt Amadeus’ Alta suite as a single platform to manage reservations, inventory and departure control.
By unifying its IT systems across the group, Thomas Cook group airlines will be able to implement a customer-centric strategy offering a single consolidated customer touch point with comprehensive real-time information.
Thomas Cook and Amadeus have also renewed their long-term distribution agreement for Thomas Cook Tour Operator business across Europe. Amadeus is committed to continue investing in enabling retailing and merchandising capabilities such as the travel agencies' distribution of ancillary service.
In addition to moving Thomas Cook group airlines to a single Passenger Service System, Amadeus will support the group in providing a better service to their customers through the delivery of personalised offers with pro-active and consistent communications across multiple channels. A key component of the technology offer is the innovative use of dynamic SSR (Special Service Request) pricing. This will allow Thomas Cook group airlines to adjust the price of their ancillary products based on a wide range of real-time information related to the customers and to the demand.
Christoph Debus, Chief Air Travel Officer Thomas Cook Group plc., said: “The solution developed by Amadeus enables us to harmonise our multi-channel distribution strategy. Through a single inventory and distribution system, we are now in a position to reach out to tour operators and retail partners while servicing our own direct sales channels. In addition, connecting to Amadeus’ travel agency distribution network will help us to significantly to grow both volume and yield. Amadeus' Alta suite will also enable us to provide the most relevant and personalised offers to all our customers”.
Julia Sattel, Amadeus SVP Airline IT, said: “We are very pleased to welcome Thomas Cook airlines as the first leisure travel group of carriers to join our Alta community. It illustrates Amadeus' commitment to the leisure segment, delivering all the benefits of an integrated IT platform paired with the global distribution strengths. We are committed to continue supporting the evolving needs and demands of the 21st Century travellers while helping the industry shape the future of travel”.
Notes to the editors:
About Thomas Cook
The Thomas Cook group airlines consist of four sun and beach focused leisure airlines: Thomas Cook Airlines UK, Thomas Cook Airlines Belgium, Thomas Cook Airlines Scandinavia and Condor Flugdienst. Together, the airlines carry 16.5m passengers per year, generating revenues of £2.8bn. The combined fleet consists of 89 aircraft and is currently undergoing a fleet renewal programme by integrating 25 brand new A321 and by modernizing the cabin interiors of the remaining aircraft of the fleet by mid-2016.
About Amadeus IT Group:
Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.
The group operates a transaction-based business model.
Amadeus is listed on the Spanish Stock Exchange under the symbol “AMS.MC” and is a component of the IBEX 35 index.
Thomas Cook Group Airlines:
Head of Corporate Communications Thomas Cook Group Airlines