With this agreement, Singapore Airlines will adopt
Amadeus Alta Network Revenue Management
, a next generation O&D based Revenue Management system designed with the future in mind, fully integrated with new merchandising practices such as dynamic pricing, fare families and ancillary sales. Drawing on data from multiple sources, it will provide faster, more accurate and intelligent recommendations on the best price and packaging of airline offers.
“A changing landscape requires a revolutionary approach. Traditional revenue management is no longer adequate to support the complex needs of network carriers, and this is where ‘big data’ creates opportunities for more sophisticated practices. Amadeus is in a unique position to offer solutions that extract value from our extensive data, so that airlines can meet traveller purchasing habits across a variety of channels and devices,” said
Julia Sattel, Senior Vice President, Airline IT, Amadeus IT Group
Singapore Airlines will also adopt the Amadeus Dynamic Pricing and Amadeus Alta Group Manager solutions.
Hazem Hussein, Executive Vice President, Airline Commercial, Amadeus Asia Pacific commented, “Singapore Airlines and Amadeus have enjoyed a longstanding partnership that has been built on a shared commitment to innovation and customer service. Singapore Airlines had a clear vision for the next stage of its revenue management and pricing strategy, and we are pleased to have been chosen to bring this vision to life.”