Madrid, 17 March 2008: Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today announces that travel agents will have access to the full range of fares offered by SAS, Wideroe, Blue1, Spanair with no surcharge.
“We believe in the efficiency of the travel agency channel as a key part of our distribution strategy,” says Robin Kamark, Senior Vice President, Airline Commercial, SAS Group, “That is why we are making a commitment today that travel agencies will have access to our full range of fares through Amadeus.”
SAS Group’s schedules, fares, last seat availability and associated inventory available through the Amadeus system will be the same as content offered in:
• any internet website, including the airline’s own website
• the airline’s own sales network
• any other distribution provider
“Across Europe we are seeing airlines increasingly interested in establishing a stable relationship with their distribution partners, in particular the travel agency channel which brings them so much high-yield business,” says Frédéric Spagnou, Vice President, Airline Business Group, Amadeus.
Amadeus now has content agreements, providing access to airline content with no surcharge in Europe, covering over 100 million bookings, which represents over 70% of European airline bookings sold by Amadeus travel agencies in Europe.
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Notes to the editors:
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.
Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations in 76 countries covering more than 215 markets.
The company is majority owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs over 7,600 employees worldwide, representing 95 nationalities. Amadeus’ revenue for the six months year ended 30 June 2007 was EUR 1,534.1 million.
More information about Amadeus is available at: www.amadeus.com
Amadeus Media Relations
Corporate & Marketing Communication
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