Madrid, Spain, 8 May, 2006
: British Airways has completed its migration to Amadeus Codeshare enabling it to support ten partner airlines including Aer Lingus, American Airlines, Cathay Pacific, Finnair, Iberia, Japan Airlines, KLM Royal Dutch Airlines, LAN Airlines, SN Brussels and Qantas. The seamless migration to Amadeus Codeshare further strengthens British Airways’ capacity to support its partnership strategy and reduce the costs of integrating with other airline systems.
Launched in April 2005, the Amadeus Codeshare solution allows airlines to fully host all codeshare messaging needs in the Amadeus system. Since the start of the British Airways migration in February 2006, the system has already processed almost 270,000 passenger name records (PNR). The system will allow British Airways to sell and issue tickets on codeshare partner airlines, and for partner airlines to sell and issue tickets on British Airways, without maintaining a separate and additional system to communicate between different airlines’ inventory systems.
Amadeus Codeshare was implemented for British Airways as part of a phased migration and will enable British Airways to establish new commercial agreements without significant software development to facilitate codeshare. The phased cutover, the process of transferring each airline to the new solution, was conducted with no disruption to British Airways.
“We are committed to maximising our relationships with alliance partners in the oneworld alliance, as well as with additional partners,” said Mike Thorne, British Airways' Manager for Amadeus Business & Product. “Amadeus Codeshare allows us to ensure that all our codeshare messaging requirements are handled by one system which directly connects us to our partners. This migration means our codeshare technology meets the needs of British Airways now and in the future.”
“Codeshare integration is imperative for today’s airlines as commercial partnerships with other airlines - either within alliances or outside of them - become central to business strategy,” said Frédéric Spagnou, Vice President Airline Business Group, Amadeus. “Through Amadeus Codeshare we have been able to ensure that British Airways can simplify codeshare messaging with its ten key partners enabling an improved service at reduced cost.”
The Amadeus Codeshare solution is based on a pioneering community system which means that customers benefit from shared development costs in addition to improving information share and data synchronisation.
Other airlines using Amadeus Codeshare include Finnair and South African Airways.
Notes to the editors:
A world-leading technology and distribution solutions provider, Amadeus delivers unparalleled expertise to the travel and tourism industry, including leading-edge solutions that cover airlines’ unique business needs, independent of their size, business model or market reach.
Amadeus’ pioneering new-generation Customer Management Solution (CMS) portfolio, Amadeus Altéa CMS, serves both network and regional carriers. The Altéa portfolio, based on a pioneering community platform concept, enables improved operational efficiency and increases revenue. The portfolio consists of the Altéa Reservation, Altéa Inventory and Altéa Departure Control solutions.
Low Cost Carriers have alternative Customer Management Solutions – Pioneer CMS and Results CMS by Amadeus - based on adaptive technology that provides robust options that easily adjust to their evolving operational requirements.
Further complimenting these integrated IT solutions is the Amadeus e-Travel Airline Suite that includes the Amadeus e-Retail engine, which powers more than 120 websites of over 60 airlines.
Amadeus also offers a range of standalone IT solutions, including: revenue integrity and automatic ticket reissue tools, in addition to full e-ticket interlining and ground-handling management technology services.
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