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Amadeus today announces it has signed a strategic IT agreement with AviancaTaca, the Latin American airline group, that simultaneously marks TACA as the 100th airline to choose Amadeus' Altéa customer management system. Whilst the group has to date been using various modules of the Altéa customer management system, as part of the new agreement and in line with its internal modernisation process, AviancaTaca will now adopt the complete Altéa platform across the entire group.
• AviancaTaca to adopt full suite of Alta, benefiting from Amadeus’ multi-carrier platform
• Agreement signifies the continuation of a modernisation process at AviancaTaca as it bids to achieve outstanding levels of service and efficiency across the group
Madrid, Spain, 15 February 2011 : Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, today announces it has signed a strategic IT agreement with AviancaTaca, the Latin American airline group, that simultaneously marks TACA as the 100th airline to choose Amadeus’ Alta customer management system.
Whilst the group has to date been using various modules of the Alta customer management system, as part of the new agreement and in line with its internal modernisation process, AviancaTaca will now adopt the complete Alta platform across the entire group.
Furthermore, the group will quickly benefit from using the Alta multi-carrier platform, allowing AviancaTaca to combine its several different airline codes into a single integrated availability and sales view, sharing revenue control and customer management across all carriers in the group. This will allow for tighter integration between all airlines, delivering improved revenues and enabling a seamless customer experience throughout AviancaTaca.
At the same time, the group’s airlines can begin to share PNRs (passenger name records) and customer profiles. Moving forwards, the agreement will allow the check-in process and those tasks related to flight departures to be simplified.
Fabio Villegas Ramírez, Executive President of AviancaTaca, said: "The merger of Avianca and TACA is designed to improve efficiency and deliver synergies. Working with Amadeus and a common IT infrastructure will allow us to provide a consistent service to the customer. After thorough research and consideration, we consider that Amadeus is the technological and strategic partner that we need".
Julia Sattel, Vice President, Airline IT, Amadeus added: “Both Latin and North America represent a key strategic focus and opportunity for growth for Amadeus. We are strengthening our presence in the region by adding more skills and committing increased resources. In light of this and following our new agreement with AviancaTaca, we are delighted to welcome TACA as our 100th Alta airline. We look forward to working closely with the AviancaTaca group on this next stage of its commitment to both Amadeus and Alta”.
Following this agreement between Amadeus and AviancaTaca, the Alta customer management system has also been selected by a further nine airlines.
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Notes to the editors
Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.
Customer groups include travel providers (e.g airlines, hotels, rail, car rental, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).
The group operates a transaction-based business model and processed more than 670 million billable travel transactions in 2009.
Amadeus has central sites in Madrid (corporate headquarters and marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.
Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. For the year ended 31 December 2009, the company reported revenues of EUR 2,461 million and EBITDA of EUR 894 million. The Amadeus group employs over 10,100 employees worldwide, with 123 nationalities represented at the central offices.
To find out more about Amadeus please visit www.amadeus.com.
To visit the Amadeus Investor Relations centre please visit www.investors.amadeus.com.
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