Press release

Amadeus and Cathay Pacific sign new extensive content agreement for travel agents

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Amadeus has signed an extensive long-term Content Agreement with the Cathay Pacific Group, which offers Amadeus agents access to a comprehensive range of Cathay Pacific and Dragonair fares, schedules and availability.

Madrid, Spain, 30 September 2010: Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, has signed an extensive long-term Content Agreement with the Cathay Pacific Group, which offers Amadeus agents access to a comprehensive range of Cathay Pacific and Dragonair fares, schedules and availability.

“Travel agencies remain a key sales channel for Cathay Pacific,” said Clarence Tai, General Manager Sales & Distribution for the airline. “It is critical that our travel agency partners have access to a broad range of fare products of Cathay Pacific and Dragonair. Amadeus is an important distribution channel for us, enabling true global coverage. We are pleased to announce this new agreement as we enhance our distribution relationship with Amadeus”.

The new agreement offers Amadeus subscribers in Asia access to the same level of fares, availability and functionality – and under the same conditions – as any other travel agent content channel. Outside Asia, Cathay Pacific and Dragonair have increased their content guarantee to Amadeus to include all fares, availability and functionality – again, under the same conditions – as the airlines distribute through its own website, call centre and other travel agency content access channels.

David Doctor, Director, Airline & Travel Agency said, “Amadeus has an excellent, long-term relationship with Cathay Pacific as both a provider of Airline IT solutions and as a distribution partner, ensuring Cathay Pacific fares are available for our extensive global network of travel agencies. We are committed to securing long-term partnerships with leading airlines in order to ensure our subscribers have access to the most comprehensive range of flight options and are delighted to announce this multi-year agreement with Cathay Pacific.”

In addition to distributing Cathay Pacific’s content to more than 90,000 travel agency points of sale worldwide, Amadeus provides the e-Commerce technology that powers the cathaypacific.com website, enabling the airline’s customers to shop, book and manage their travel online. Cathay Pacific and Dragonair are also in the process of implementing the Amadeus Altéa Customer Management System, which will manage reservations, inventory and departure control from
late 2011.

“Amadeus technology plays a critical role in distributing Cathay Pacific’s product both directly to consumers online and via our travel agency users around the world,” said Doctor. This new agreement ensures that the widest possible range of fares and flights are made available via the Amadeus GDS channel.”

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Notes to the editors

About Cathay Pacific

Cathay Pacific Airways is a Hong Kong-based airline with a fleet of 128 wide-body aircraft offering scheduled passenger and cargo services to some 120 destinations in Asia, North America, Australia, Europe and Africa.

The company is a member of the Swire group and is a public company listed on the Hong Kong Stock Exchange. Dragonair is a wholly owned subsidiary and Cathay Pacific also has a 60% stake in AHK Air Hong Kong Ltd, an all-cargo carrier operating regional express freight services.

Cathay Pacific has made substantial investments to develop Hong Kong as one of the world's leading global transportation hubs. The airline is a founder member of the oneworld global alliance.

About Amadeus

Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).

The group operates a transaction-based business model and processed more than 670 million billable travel transactions in 2009.

Amadeus has central sites in Madrid (corporate headquarters and marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. For the year ended 31 December 2009, the company reported revenues of EUR 2,461 million and EBITDA of EUR 894 million. The Amadeus group employs over 9,300 employees worldwide, with 123 nationalities represented at the central offices.

To find out more about Amadeus please go to www.amadeus.com.

To visit the Amadeus Investor Relations centre please go to www.investors.amadeus.com.

Contact details

Corporate Communication Department
tel: +34 91 582 0160
fax : +34 91 582 0188
e-mail : mediarelations@amadeus.com

Edelman for Amadeus
Fenix Wong / Stephanie Siow
Edelman for Amadeus Asia Pacific
tel: +65 6733 1110
fax: +65 6733 5550
e-mail : amadeusapac@edelman.com


Asia Pacific, Travel Platform