Madrid, 28 January 2008: Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, launched a three-year full content programme in Europe in January 2008. Already, 34 airlines have signed up to the programme, including Air France-KLM, Iberia, Alitalia, TAP Air Portugal, Air Europa and Malev. A further 29 airlines have signed one-year full content agreements.
The 3-year agreement is an extension of the one-year Amadeus Full Content Option introduced in 2005 and guarantees travel agents and corporations in Europe efficient access to an airline’s full range of fares through Amadeus until end of 2010. Access to the content will be granted through Amadeus without a surcharge from the airline or any other additional cost to the travel agency or its customer.
“We introduced an extended, three-year Full Content Option on 1 January in an effort to establish a period of stability in the European travel distribution market,” says David Jones, Executive Vice President, Commercial, Amadeus, “The positive reaction is evidence that European airlines are satisfied with the balance we have struck between airlines’ need to manage distribution costs and the value of giving travel agencies and corporations efficient access to the content they need.”
Airlines signing both 1-year and 3-year Full Content Options guarantee that the schedules, fares, last seat availability and associated inventory available to travel agents through Amadeus will be the same as content offered in:
- any internet website, including the airline’s own website
- the airline’s own reservation system
- any other distribution provider
These agreements bring the total number of travel agency bookings covered by Amadeus content agreements in Europe to over 100 million, representing around 70% of European airline bookings sold by Amadeus travel agencies in Europe.
A full list of the airlines which have signed three- and one-year full content agreements with Amadeus as of today follows:
3-year content agreements
Royal Air Maroc
Royal Brunei Airlines
Rossiya Russian Airlines
XL Airways France
UTair Aviation JSC
1-year content agreements
Gadair European Airlines
Ukraine International Airlines
Atlantis European Airways
Notes to the editors:
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.
Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations in 76 countries covering more than 215 markets.
The company is majority owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs over 7,600 employees worldwide, representing 95 nationalities. Amadeus’ revenue for the six months year ended 30 June 2007 was EUR 1,534.1 million.
More information about Amadeus is available at: www.amadeus.com
Amadeus Media Relations
Corporate & Marketing Communication
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