UTair Aviation signs up for Amadeus Airline Fare Families

UTair Aviation, a leading Russian carrier, is the latest airline to sign up for Amadeus Airline Fare Families, which enables airlines to brand, differentiate and upsell their travel offers through the indirect channel. UTair Aviation will now be able to clearly showcase the full value of each bundled fare and enjoy greater control over how these are displayed to Amadeus connected travel agents, at every point of sale.  

 

“We are pleased to open UTair Aviation's merchandising strategy to the world's largest and most diverse travel community. UTair Aviation will now enjoy the complete freedom to package, brand and display its bundled fares portfolio as it would on its own website. Amadeus connected travel agents, in turn, will be able to better service their customers’ needs and increase upsell opportunities for the airline,” said Gianni Pisanello, Head of Airline Distribution Marketing at Amadeus.

 

UTair Aviation is the 36th airline to sign up for Amadeus Airline Fare Families, with 25 already live and fully implemented in the Amadeus travel network. Worldwide, 100+ airlines have contracted Amadeus’ industry leading portfolio of merchandising solutions that has been delivering real results for airlines, travel agents and travellers.