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Amadeus further expands hotel content with addition of France’s oldest hotel brand.
Madrid, 20 January, 2005 – Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today announced the integration of Logis de France hotels in its reservations system. Forty hotels are now available and a further sixty will be added by the end of January 2006.
With the addition of Logis de France, the country’s oldest hotel brand, Amadeus has taken a major step forward in its strategy to add essential, new and interesting content to its world-leading distribution platform. “Logis de France strengthens Amadeus’ range of a new style of hotels, "de charme", that were previously not distributed by the through distribution systems such as ours. These smaller, family-style hotels offer excellent services to leisure and business travelers. Amadeus travel agents, in France and around the world, now have even more to offer their customers when “selling” France, the world’s most popular destination,” says Christian Delom, Deputy Marketing and Development General Manager of Amadeus France.
Marie-Lou Lopez, Sales Director of Logis de France adds: “The distribution of our hotels through Amadeus system is a real opportunity. This agreement strengthens Logis de France’s efforts to market our brand to French and foreign travel agents who are looking for an alternative to propose to their customers: hotels at a human scale located across France, with one to one approach, authentic French cuisine all for an excellent price.”
Until now, Logis de France hotels were distributed direct to the consumer through the website www.logis-de-france.fr and a paper guide with a circulation of 650 000 copies. French and foreign travel agents and tour operators can also book through a call center.
Now, thanks to this agreement with Amadeus, Logis de France has adopted a truly multichannel distribution strategy for its range of charming hotels, and enjoys the efficiency of an automated booking process.
By signing this agreement, Amadeus and Logis de France respond to travel agents’ need to develop new revenues: Logis de France hotels integrated in Amadeus system will automatically pay 8% commissions. Logis de France has also established centralized payment: 100% deposit is required on Amadeus.
Amadeus will soon distribute more than 200 Logis de France hotels.
About Logis de France
Logis de France is Europe’s number 1 independent hotel-restaurants chain with properties located throughout all the regions of France. Ideal for a short break or longer as well as an en-route or business stop over.
The French way of life: For over 50 years, the Logis have offered the French way of life to fans of eco-tourism. The hotels are family-run, providing a guaranteed warm, personalised welcome. With an average of 19 rooms per hotel, guests are welcomed to friendly, pleasant, nice-sized surroundings.
Logis de France hotels can be found everywhere in France, in small villages, in towns, and even in the heart of some major cities. Whether in the countryside, at the seaside or in the mountains, Logis de France hotels are all to be found in splendid locations.
Furthermore their interior design and furnishings also provide a touch of local colour. Close to the heart of their region, the Logis de France hotel & restaurants represent an ideal starting point to discover the local area with gastronomic delights, the tourist wealth of a region
Classified in 1, 2 or 3 stars rating, Logis de France also classifies the hotels with 1, 2 or 3 fireplace symbols according to the level of comfort provided. All Logis de France hotels have a common quality charter which guarantees a personal welcome, comfortable accommodation, regional cooking with the Chef’s specialities, excellent value for money as well as the charm of the surrounding environment.
Happiness on a plate: The vast majority of the hotels also boast a restaurant. The Logis Chefs are all delighted to share with the multitude of flavours to be found in the authentic local produce. Allow them to open the door to the subtle secrets of their region. Reputed for the quality, inventiveness and lightness of their dishes, Logis Chefs know how to strike the right balance between tradition and innovation, for the pleasure of the most gourmet guests.
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consultancy.
Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations in 75 countries covering more than 215 markets. The company has over 6,500 employees worldwide, representing 95 nationalities. For the year ended 31 December 2004, the company reported revenues of €2,056.7m and net income of €208.0m.
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