We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
"The best way to predict the future is to invent it". This quote from computer scientist Alan Kay invites companies to shape rather than await the future, and it also forms part of the motivation behind our latest research study: From chaos to collaboration.
The study suggests that an era of ‘collaborative travel’ will soon emerge, whereby information sharing – among travellers and with travel providers – will transform travel and tourism and how people experience their trips. Indeed, the world of collaboration is about service users becoming partners rather than customers as we move away from one-way transactions.
To understand the essence of our travel and tourism research in under 2 minutes play this video:
Some innovations in travel technology essential to the future development of a collaborative travel and tourism industry are:
If you want to know more about the future of collaborative travel and tourism, travel technologies, and what it will entail for travel providers, download From chaos to collaboration.