"The best way to predict the future is to invent it". This quote from computer scientist Alan Kay invites companies to shape rather than await the future, and it also forms part of the motivation behind our latest research study: From chaos to collaboration.
The study suggests that an era of ‘collaborative travel’ will soon emerge, whereby information sharing – among travellers and with travel providers – will transform travel and tourism and how people experience their trips. Indeed, the world of collaboration is about service users becoming partners rather than customers as we move away from one-way transactions.
To understand the essence of our travel and tourism research in under 2 minutes play this video:
Some innovations in travel technology essential to the future development of a collaborative travel and tourism industry are:
- Intelligent recommendation: As technologies make it easier for people to tag and review all aspects of travel and tourism experiences, travellers will be more influenced by peer groups and expert curators. The prospect of personal travel guides and mobile tour representatives will give travellers the tools they need to enrich their experience.
- Payment with memory: With new travel technology, all data on payments made before and during a trip will be integrated, acting as a digital memory of expenditure and activity for individuals, groups and travel industry operators. Intelligent passenger records, ‘digital breadcrumbs’ and contactless technologies could be used to personalise and bundle services delivering higher value and more profitable relationships.
- Automatic transit: Checking-in could become the exception rather than the norm, with the rise of faster and more efficient identity management systems. Facial recognition technology, biometrics, long range fingerprinting and NFC-Near Field Communications (NFC allows users to seamlessly share content between digital devices) can be deployed in a more integrated way to fast-forward how people move around.
If you want to know more about the future of collaborative travel and tourism, travel technologies, and what it will entail for travel providers, download From chaos to collaboration.