Imagine a future where you have full view of a traveler's itinerary.
You can access insightful data on traveler preferences that allows you to offer relevant products and services when it matters to the traveler to generate new revenue streams, but also the ability to predict impact to the traveler more quickly if something goes wrong.
Well, with Amadeus' Traveler Centric Platform (TCP), the future is now.
TCP has been developedunder the strategic partnership between Amadeus and Microsoft . Breaking existing silos in the travel industry to offer a truly collaborative way of working and a personalized proposal for today's traveler, TCP could not have come at a more opportune time.
According to a new report fromMcKinsey, 'Next in Personalization 2021 ', personalization matters more than before, with COVID-19 and the surge in digital behaviors raising the bar. The research reveals that 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen.
Of course, personalization is not new for the travel industry. While travel providers have known that the future lies in delivering a more humanized travel experience, it has been a challenge to rise to the occasion in the past given the fragmentation of traveler information across multiple and unconnected providers. With its unique position at the center of the industry, Amadeus is the right partner to connect the dots between different travel providers.
A cloud-based platform developed in partnership with Microsoft
To simplify the industry's access to traveler’s relevant data, Amadeus has decided to partner with Microsoft.
Together, the two companies designed the system architecture to fully run on cloud technology with the most modern and secure data protection mechanism built in from start to end. This new platform combines the travel expertise from Amadeus with the collaborative technology and AI capability from Microsoft.
The result - TCP is functionally ready for launch during the first half of 2022 and will enable airlines, hotels, airports, mobility providers and others to receive additional traveler data points to increase their own personalization capabilities.
A multitude of benefits for travel providers…
As the industry looks towards a cautious recovery, the travel market has become more competitive than ever, travel providers of all types are facing tough, new realities.
TCP will allow travel providers to easily cross-sell and/or improve their service proposition thanks to a complete view of the traveler's interests, other facets of his/her trip. For example, if a hotel is aware that an arriving guest is vegan and customizes a menu to suit the guest's needs, one can imagine the incremental revenue and customer loyalty such an initiative may generate.
The travel provider can also expect to expand commercial relationships with other travel providers in the network with minimal effort. So, an airline can have the option to tie-up with a hotel, a hotel with a taxi service and so on and so forth.
Overall, it will enhance the travel provider's brand reputation by delivering a more personalized and connected traveler experience.
... and a more human experience for travelers
Travelers are no longer looking for more and better apps. What they want is a travel experience that is more tailored to their needs and to be in full control of what data they are sharing with whom, and for which purpose.
The challenge is that travelers typically put together their trips buying different components from multiple providers, each with its own application and protocol for reservation, modifications, payment, upgrades, etc.… However, while travelers may book a flight, a hotel stay and an Uber transfer separately, their journey is finally made by the connection of all these to each other. So, if any of these components is disrupted and doesn’t deliver as expected, the result can compromise the traveler’s overall experience, leading to friction, inefficiencies, and ultimately frustrations.
What if, when a flight is delayed, a hotel knew in advance and prepared a personalized late check-in and dinner option? If a hotel knew in advance that a high value airline loyalty customer was arriving, could it be prompted to offer additional services such as tickets for cultural events, exclusive spa treatment or a room upgrade? TCP will ensure clearer information, a smoother and more holistic trip experience, more personalization, better service and more adaptability.
Technology and data will have a major role in achieving the digital transformation the travel industry is working on.
To deliver more value for both the traveler and the industry, we need to work together to break the silos, connect the different elements of a journey and share traveler and trip data effectively, while assuring high privacy and security standards.
This is what we are looking to foster through the Traveler Centric Platform.
For more information, visit https://amadeus.com/en/innovation/nexwave
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