Just this weekend, I hailed a ride from Gran Via in Madrid on an app and, before I arrived home, I had already used the same app to order a grocery delivery. The same service can also be used to check train services and even rent a scooter. I have everything I need in one place. It got me thinking, today’s world is full of one-stop-shops…
Another great example is Disney. Its portfolio of businesses – including theme parks, films and merchandise – is valuable. But, when combined, this value increases substantially. Storytelling encourages fans to visit the cinema, where they become familiar enough with the characters to want to meet them at the parks. Here they have an opportunity to buy merchandise, stay in Disney-themed hotels and even watch Disney-owned TV stations.
The company is effectively a ‘one-stop-shop’ for entertainment, using a multi-channel approach to meet its audience needs wherever they are.
We are taking a similar approach in distribution with theAmadeus Travel Platform
(ATP), for both travel sellers and travel providers.
Travel providersstrive to differentiate their brand and gain control of how their content is retailed. We support them by making their content available to one of the widest ranges of travel sellers worldwide and with a leading mix of touchpoints and channels that maximize sales opportunities.
Travel sellersare not only dealing with content fragmentation, but also juggling with how to increase productivity, improve provider relationships and create new sources of revenue. We support them by maximizing the value of the widest variety of content, making it available through a single connection and by removing complexity in their processes.
Let’s explore both in a little more detail.
Building an unmatched marketplace
Today, the Amadeus Travel Platform is the one of the most comprehensive marketplaces in the travel ecosystem, able to respond dynamically to the context of a trip and packed with exceptional choice. It is built with the needs of our customers and partners in mind.
Travel providers can take advantage of exceptional reach across one of the largest networks of travel sellers. By tapping into new, potentially higher yield customers, providers maximize business opportunities across high-capacity and high-transactional systems that make connecting, servicing and scaling easy, whatever the starting point.
We are also helping join the dots with other providers so that synergies can be built across the industry, further powering sales.
With this comprehensive marketplace, travel sellers connect quickly and accurately to the most relevant content from across the whole travel ecosystem – from air to rail, hospitality, mobility, insurance, experiences and more.
Yet, access isn’t everything. We are also making content simple to process for greater operational efficiency and optimum customer service. For example, air content, whether it’s from full-service carriers or low-cost airlines, and regardless of whether it is distributed through EDIFACT orNew Distribution Capability (NDC), is standardized and presented in one display, with unified flows for all.
This allows not only for easy search, comparison, booking and servicing, but also for easy integration to the existing technical environment and downstream systems and processes.
Retailing the smart way
At the same time, we are focused on smarter travel retailing, working with providers and sellers to meet the evolving needs of travelers. We not only offer content that is inspiring, tailored and designed to motivate loyalty from travelers as their needs are efficiently met, but also capabilities that deliver contextualized offers fast, generate high yield sales and create loyalty.
Our tools also help improve efficiency through seamlessness, offering better servicing and automation for more simplicity.Travel providers reap the rewards of our deep integrations with travel sellers, improving disruption management, reporting, payment reconciliation and omnichannel servicing.Through a streamlined shopping experience, travel sellers can grow margins by cross- and up-selling ancillary options along each stage of the customer journey.
Travelers today are diverse in choices and preferences. To be able to better target them for their next trip, we deliver deep insight into the market and trends for improved competitive positioning, which, in turn, enable fine-tuning customer acquisition strategies that drive growth opportunities.
Looking ahead
The Amadeus Travel Platform is based on fully open systems that harness the intelligent use of data to create that one-stop shop marketplace for all travel players. Today, we offer one of the broadest ranges of global travel content, offering flexibility and autonomy over how it’s sourced, managed and displayed. As tomorrow fast approaches, we are setting the foundation for true end-to-end trip orchestration. The teams at Amadeus are opening a gateway to new opportunities as we create better journeys for all.
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