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Connected journeys: How will technology transform travel in the next decade?From AI-driven planning and biometric check-ins to smarter disruption management.
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Six travel trends that will redefine how we travel in 2026 and beyondAmadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
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Amadeus selects the most innovative travel startups working on sustainability, data, loyalty and tech-driven solutions in 2024.
The next great idea can come from anywhere, and often the best ideas are born out of collaboration. That’s why Amadeus is constantly scouting the globe for the most exciting startups working at the intersection of travel and technology. Each year, we invite our top picks to join theAmadeus Startup Universe so that we can connect them with our network of industry experts and businesses in search of their expertise.
It’s a win-win for everybody: startups gain exposure and help from expert consultants to market and refine their new ideas, and existing businesses develop relationships with innovators creating new solutions for age-old problems.
This year, we narrowed in on startups working on four strategic priorities: sustainability, data, loyalty and tech-driven solutions.
Sustainability is top of mind because the world around us matters. It’s our collective responsibility to protect and improve the places that we visit. Data is key because travelers expect and look for personalized experiences. Those who can find new ways to safely capture and interpret data are most likely to succeed. Loyalty is important because the world of social media is opening all sorts of opportunities for travel businesses to keep travelers coming back. And of course, we’re interested in tech-driven solutions, because innovation is at the heart of everything that we do.
The Amadeus Startup Universe is part of our vision to give back to the travel ecosystem. Better travel comes when the travel industry is better connected. By working together, hand in hand, we can redesign the travel of tomorrow. We’re proud to announce the 13 startups to watch in 2024:
Sustainability
- CAPHENIA is working on the production of Sustainable Aviation Fuel (SAF). Amadeus is so excited about this German startup thatwe invested in it .
- Ecostars provides a sustainability certification for hotels to help travelers rate the environmental impact of their hotel stay.
- Nabla’s Weave analyzes individual flight plans and provides recommendations to pilots, dispatchers, and flight operations teams to avoid turbulence, reduce emissions, and simplify decision-making.
- Satavia applies cutting-edge science to prevent surface warming caused by contrails (clouds made by aircraft).
Data
- Neorcha is a SaaS Company that allows hoteliers to communicate with their guests before, during and after their stay to offer incentives, improve loyalty, and increase direct bookings.
- Legends ’ AI powered TravelDNA tool helps brands capture, transform, and enrich customer data to create hyper-personalized experiences while respecting customer privacy.
- Skailark ’s Digital Twin uses the cloud to analyze and model the costs, revenues, and emissions of all flights for the largest 250 airlines around the world to help aviation strategists make big decisions around their network, fleet, emissions, and financial planning.
- Evorra is a SasS data platform for fully privacy compliant data marketing in a post-cookie world.
Loyalty
- Treepli is a travel content platform helping destination marketing organizations and airlines improve travel interest and conversation rates on social media.
- GauVendi is an AI-powered Central Sales Platform made for hospitality businesses to improve revenues with hyper-personalized sales.
- Wayfarer provides a customer engagement platform and complementary services, to enhance existing marketing and loyalty solutions.
Tech-driven solutions
- Copilot Travel unites travel merchants, suppliers, and consumers globally with integrated infrastructure through its advanced engine and online travel agency.
- Hotelverse gives travelers the opportunity to fly over hotels, explore their facilities, hyper-personalize a specific room, and book it.
These are the new members of the Amadeus Startup Universe. We’re looking forward to connecting them with existing companies to encourage collaboration and drive our industry forward. Interested in learning more? We are constantly looking for new members that can bring fresh ideas, technologies, and solutions to enhance the traveler experience.Click here to join us on our journey.
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