“Diversity and inclusion are not just values for us—they are essential to our culture and to our success.”
Carol Borg, CFO, Amadeus
Blog
Give to Gain: how Amadeus is empowering women inventors
March 6, 2026
6 min read
Did you know that in Europe, only 13% of patented inventors are women? I hear a lot of statistics in my day to day, but this one stuck with me. Imagine the innovation we’re missing out on.
As the Head of Intellectual Property at Amadeus, I know that women have no shortage of ideas and inventive thinking, I see it every day. For a long time, I suspected this gap came from two things: a lack of knowledge about IP processes, and a missing support system to help more people develop and share their ideas. We’ve been working to change that by creating the conditions that help broaden participation in innovation across Amadeus.
Fortunately, we’re doing things differently, and our efforts are already bearing fruit. At Amadeus, 20% of our inventors are women, that’s above the global average of 17% named in international patent applications and considerably higher than the less than 10% of women inventors in computer technology.
This International Women’s Day, we acknowledge it through the theme of “Give to Gain”: give people the support, the space, and the recognition they deserve, and what you gain back is innovation that changes travel for everyone.
Creating the conditions for innovation
At Amadeus, diversity, inclusion and wellbeing are not standalone initiatives — they are core expressions of our culture. We know that innovation thrives when people from all backgrounds feel valued, respected, and supported to bring forward their ideas, including early pathways into STEM fields.
Connecting with the IP community through ADAPT
Amadeus is proud to be a member of ADAPT (Advancing Diversity Across Patent Teams), a global community working to broaden participation in the intellectual property profession. Through ADAPT, our IP team exchanges resources, shares best practices with peers, and takes part in mentoring programs for students interested in IP law and leads on trying to understand diversity in inventorship. This partnership strengthens our commitment to fairness and inclusion in invention.
Growing a culture of shared learning
We continue to refine how we surface ideas, support new inventors, and ensure that recognition reflects contribution. Our approach is intentionally inclusive: enabling people to participate freely, learn from one another, and challenge constructively. These everyday behaviors are how we build high‑performing teams.
These efforts—among others—have landed Amadeus on the FT Diversity Leaders List for seven years in a row, and on Forbes World’s Top Companies for Women 2025.
Leadership’s role in enabling inclusive innovation
Innovation doesn’t happen in isolation. It grows in environments where people feel supported, respected, and encouraged to explore ideas. Leadership plays an important role in shaping those conditions across Amadeus.
As Executive Sponsor of the global Amadeus Women’s Network, our CFO, Carol Borg, shares why “Give to Gain” resonates with our culture—and how generosity, collaboration, and inclusive practices continue to strengthen our teams and performance.
Meet some of our inventors
Allow me to introduce three women whose inventions are already changing how people travel and share how Amadeus is building the conditions that made their ideas possible.
Angelina Babic, is a product manager working at Outpayce from Amadeus, based in Madrid, Spain. Outpayce connects hundreds of payment service providers with hundreds of customers, and Angelina, together with her team, saw a unique opportunity to solve a customer problem. With so many payment options, it can be challenging for travel businesses to choose the right payment service provider. Why not make it easier to help travel businesses discover and integrate the right one?
The two-part patent describes just that. It includes a marketplace-style catalogue to compare payment service providers, and a simplified integration model to make it easier to connect to the service provider chosen.
This patent filing was a team effort that started with a business idea and brainstorming sessions with product and R&D teams. Drawing on diverse backgrounds and traits helped the team to look at the idea from different angles, enriching the result.
“Innovation starts by identifying a challenge and thinking broadly to come up with something new and unique to help solve that challenge”
Angelina Babic Payment Platform Product Manager, Outpayce from Amadeus
Poornima Subramanian is Principal Functional Architect for Travel Distribution at Amadeus Labs in Bangalore. During a business trip to Nice, an unplanned weekend led her to notice that several wish‑list destinations were within reach. This inspired the ‘Desired Destination Notification’, designed to alert travelers to potential stopovers based on their personal wish-list of destinations.
And because she hates waiting for her luggage, she invented the “Priority Baggage Service” too, which speeds up baggage handling for travelers who opt in. Poornima is just hitting her stride; she’s already working on a patent for her third invention.
“I once thought IP creation was only for people working on complex missions. Innovation is about creativity, problem‑solving and determination”
Poornima Subramanian Principal Functional Architect, Amadeus Labs Bangalore
Asmaa Fillatre, is a Lead Data Scientist for the Amadeus Creation Platform, based in Nice, France. Over several months experimenting with different Large Language Models, chatbots, and other AI tools, Asmaa saw a gap. This inspired her to create a generative AI-powered system designed to detect and explain misuse and emerging fraud patterns, helping to protect against revenue leakage.
“The world needs your brilliance! Persistence, confidence and owning your ideas can go a long way”
Asmaa Fillatre Lead Data Scientist, Creation Platform
Videos
Making Payments Smarter: Angelina Babic on Simplifying PSP Selection
Product Manager Angelina Babic shares the story behind the two‑part patent she developed with her team that helps travel businesses easily compare and integrate payment service providers. Her invention streamlines decision‑making and reduces complexity for customers navigating a crowded payments landscape.
Turning Travel Frustrations into Innovation: Poornima Subramanian’s Patents
From discovering hidden stopover opportunities to speeding up baggage delivery, Poornima Subramanian explains how everyday travel pain points inspired her inventions. Based at Amadeus Labs Bangalore, Poornima describes the creativity and curiosity that led to her Desired Destination Notification system and Priority Baggage Service — with more innovation on the way.
Using AI to Fight Fraud: Asmaa Fillatre on Her Generative AI Innovation
Lead Data Scientist Asmaa Fillatre walks through her AI‑powered patent designed to detect misuse and emerging fraud patterns. After months experimenting with LLMs and chatbots, she created a system that helps teams safeguard revenue and better understand complex fraud signals. Asmaa shares what sparked the idea — and why persistence matters in invention.
Creating the conditions for innovation
The numbers tell one story, but the real story is in the ideas themselves: a marketplace that simplifies payment choices, a notification that helps travelers discover opportunities in their journey, a chatbot that reimagines how employees work. These inventions exist because Angelina, Poornima, and Asmaa had the support, the space, and the encouragement to turn their observations into patents.
At Amadeus we’re closing the gender gap in IP because we know that innovation thrives when all perspectives are heard and valued. We’re not just interested in women’s ideas, but those of people who are neurodiverse, introverts, extroverts, those with experience and those with fresh perspectives too. Working in a global industry like travel, having diverse teams and leaders is a strategic imperative. Different perspectives can spot different problems in unexpected ways and produce better solutions for the billions of travelers our technology serves every day.
As we mark International Women's Day, my message to every colleague is simple: your idea is worth pursuing. And my commitment, along with the broader Amadeus community, is to make sure that the systems and support are there when your lightbulb moment happens.
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