John Palomino, BCD: Travelers of today really do expect a personalized approach – regardless of context. And a profile system is really the heart and soul of that traveler centricity. It determines how well we know and understand the traveler, how accurately we apply policy, and how effectively we support their journey – to create the optimum experience for them. That’s why one of our most strategic priorities is the modernization of our TripSource Profile Management System (TSPM).
TSPM has served us well, but we see an opportunity to build something new that helps us lead the industry and make smarter decisions. That’s why we’ve decided to work with Amadeus to completely rethink the role of a traveler profile.
Today, a business traveler’s profile is always linked to their company. It’s the way the industry has historically worked, but the nature of employment has changed. Someone might freelance, traveling on behalf of one company in February but a different organization in March. Our new system will accommodate these multiple personas so we’re always able to serve the traveler in the correct context, while at the same time ensure any corporate policies are adhered to.
Similarly, the new system will make it much easier for travelers to plan meetings collaboratively with people beyond their own organization. Work today isn’t defined by the boundaries of any single organization, a particular employee might work more closely with people from a customer than they do with their own colleagues. Our new profile system will reflect and understand this, allowing us to have more flexible and accurate interactions with corporate travelers.