To travel or not to travel? Undoubtedly that is THE question millions of leisure travelers around the world are asking themselves as they spend hours thumbing through their Instagram and other social media feeds filled with spectacular visual inspiration. So, as we all await the full reopening of our industry, now is the moment for travel sellers and suppliers to more deeply understand what consumers need and expect in order to satisfy their pe
To travel or not to travel? Undoubtedly that is THE question millions of leisure travelers around the world are asking themselves as they spend hours thumbing through their Instagram and other social media feeds filled with spectacular visual inspiration. So, as we all await the full reopening of our industry, now is the moment for travel sellers and suppliers to more deeply understand what consumers need and expect in order to satisfy their pent-up wanderlust.
To do this, we asked the opinions of 8,500+ CheckMyTrip users who had traveled for leisure at least once 90 days prior to the COVID-19 travel restrictions from forty countries around the world through a quantitative and qualitative survey consisting of some fifty questions. Our main objective – to explore the leisure traveler’s mindset towards planning and purchasing upcoming travel amidst the realities of COVID-19. We also wanted to understand the impact of the new reality upon leisure traveler attitudes towards using air, hotel, rail, car rental, insurance and travel agents.
It turns out there is a very good reason to be hopeful about the travel industry’s future. Our research findings, outlined in the eBook calledDestination X: Where to Next - What Leisure Travelers Want in a COVID-19 World , show consumers have a healthy appetite for travel despite the ongoing challenges and unknowns that still lie ahead with the pandemic:
Millions of travelers are out there dreaming of their next adventure in Destination X. They need all of us to help them successfully navigate through the changing border restrictions, capacity and other operational twists and turns in their path to make it happen.
Healthy traveler appetites now can only lead to strong business demand ahead. Seizing this opportunity requires a willing entrepreneurial spirit and courage to change from top to tail. Travel agents in particular must unlock new niches and spot creative opportunities to service travelers. We’re seeing innovative examples of agents adding telemedicine and pharmacy networks to leisure packages – and tour operators creating entirely new small group tours to more lesser-known (and lesser visited) destinations.
As a first step, I invite you to take a deeper look at the findings from our latest research studyDestination X: Where to Next - What Leisure Travelers Want in a COVID-19 World .You will find a downloadable eBook packed with extensive figures, charts and insights plus four helpful infographics to immerse you into the minds and hearts of your customers. Our report also highlights several key areas of opportunity for travel industry players to rethink, retool, reinvent and rebound higher than ever before. I am fully confident the travel industry can and will lead the way forward.
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