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Connected journeys: How will technology transform travel in the next decade?From AI-driven planning and biometric check-ins to smarter disruption management.
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Six travel trends that will redefine how we travel in 2026 and beyondAmadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
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What Leisure Travelers Want in a COVID-19 World
To travel or not to travel? Undoubtedly this is one of the top questions millions of leisure travelers around the world are asking themselves, family and peers as they spend hours thumbing through their Instagram and other social media feeds filled with spectacular visual inspiration. As we anticipate the full reopening of our industry, now is the moment for travel sellers and suppliers to more deeply understand what consumers expect and need in order to satisfy their pent-up wanderlust.
A lot has changed since we initiated our first Destination X study in late 2018. The focus of our latest research explores the leisure traveler’s mindset towards planning and purchasing upcoming travel amidst the realities of COVID-19. To do this, we solicited the opinions of +8,500 CheckMyTrip users from around the world through a quantitative and qualitative survey. This new global study also reveals the impact of the new reality upon leisure traveler attitudes towards using air, hotel, rail, rental car, insurance and travel agents.
Our research findings show consumers have a healthy appetite for travel despite the ongoing challenges and unknowns that still lie ahead with COVID-19. The study also highlights several key areas of opportunity for the travel industry to rethink, retool, reinvent and rebound higher than ever before.
This report explores leisure traveler attitudes towards:
How soon, how far, how often and what motivates leisure travelers to go
How often, where and what travelers will need in order to use them in the future
What role do they play now in leisure traveler’s minds
Travelers want and have the means to get back out there. From how far, to how long, to how often – travelers are clear about what they are willing to consider.
Details increasingly matter. Traveler confidence with flying, staying in hotels and traveling by train and rental car remain strong but are more nuanced.
Contingency plans are no longer optional. Flexibility to make changes or collect refunds are just one part of the leisure traveler’s overall cost benefit equation.
Travel agents are far from passé. Travelers now place a higher premium on problem solving
and support, especially for longer journeys.
