Give your travel tech a work-out
Many New Year resolutions revolve around getting fit. In a business context, this focus could be applied to your booking engine or payments platform via the question, how fit is your travel tech?
Is it in good shape for 2025 and beyond? Is it making certain activities difficult, or could improvements be made? Does it put you off trying new things out?
Amadeus has the technology to ensure all agents have the tools necessary to have a healthy 2025 and beyond.
Technology investments
Amadeus invested 1.3 billion euros in 2024 on research and development. It spends more on R&D as a percentage of revenues than most European tech companies of a similar scale. These investments drive our product development, and our products drive your business success.
As a top tech company, we work in partnership with many familiar names, including Microsoft. Travel sellers are in line to benefit from our joint efforts on, among other things, the cloud, data platforms, empowering front line workers, search, advertising and of course, artificial intelligence (AI).
The earliest iterations of the partnership are already live, with the generative AI capabilities of Cytric Easy
, a travel and expense tool for corporations embedded into Microsoft 365.
Getting real about AI
AI will change how Amadeus develops its products for travel agents, as well as what the products are capable of. As chief technology officer Sylvian Roy told the Travolution Innovation Report : “[Generative AI] will profoundly change the way we develop, evolve and manage our solutions…We are committed to capturing the opportunities while mitigating any risks.”
Whatever the use cases and business cases for generative AI, travel agents can rest assured that Amadeus will do the heavy lifting, allowing them to concentrate on being travel advisors instead of tech players.
Traveler-first through travel insights
Our cutting-edge tech, customer service, competitive fee structure and our commitment to putting the traveler first are market leading. UK agents voted Amadeus as the best technology provider in the Travel Weekly Globe Awards 2025, the third consecutive year we have won their approval, this makes me immensely proud. And TTG’s panel of experts named Amadeus as the Top Technology Provider for 2024.
For a B2B business which does not sell direct to consumer, putting the traveler first needs a context: we develop solutions and services which enable our customers (in this case, travel agents) to sell to their customers (the traveler).
Therefore, it is business critical for us to have and to share qualitative and quantitative insights into traveler trends and sentiments.
Trends for the year ahead
Our trends for 2025 , published in partnership with Globetrender, cover personalized in-flight experiences, the move towards nostalgic vacations, trailblazer hotels, using travel to meet people and booming travel to Asia.
The purpose of publishing these trends is to help our travel agent customers anticipate and understand what is motivating travelers and how they might adjust their own sales and marketing approaches based on the latest findings.
Connected to the ecosystem
Amadeus’ mission is to collaborate and develop systems and solutions that are open and work for the benefit of suppliers, sellers and all stakeholders – including travel agents.
Our move to the cloud supports this approach to open systems. It means our systems can connect easily to most mid and back-office systems on the market and bring content together from multiple different sources in an unmatched marketplace, whether it’s air, hotel, car or even experiences.
Excellence as standard
Amadeus has worked with industry groups, airlines and other developers on IATA’s ongoing retailing transformation initiatives – NDC, Offers, Orders - aiming to make it easier for airlines and travel agents to work together on distribution, fulfilment and settlement.
Airlines want to be seen as retailers of an experience rather than a seller of seats, and travel agents are an important sales channel for most airlines.
These initiatives will create opportunities and challenges alike for travel sellers of all kinds. Adaptations will be needed – but new doors will open. And travel sellers need an expert intermediary that can help handle today’s complexities and create the right transition plan to overcome tomorrow’s challenges. It’s important that a travel seller’s chosen partner knows how to best transform their current systems, business practices and workflows into future systems and processes.
Conclusion
If you give up your New Year’s resolution to get fit, the downsides are negligible, other than the cost of the gym membership or the new trainers. But if you don’t address the fitness of your travel tech, the consequences could be significant and impact the health of your profits, your ability to innovate and the longevity of your business.
Click here to find out how Amadeus can help
you work out the best way to get travel tech fit for 2025.
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