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The hyperconnected traveler: transforming the travel experience

March 17, 2025
Last updated: May 22, 2025
6 min read
Delphine Domingues
Delphine Domingues
Head of Travel Distribution Product Marketing Management, Amadeus
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Today, we live in a hyperconnected world where technology seamlessly integrates into our daily lives. Take music streaming platforms, for example. These platforms ensure that every aspect of your music experience is interconnected, from discovering new artists to creating personalized playlists and streaming music across various devices. The entire process is designed to be smooth and efficient. Similarly, ride-sharing platforms offer a unified system where you can manage your transportation needs, book rides, receive personalized route suggestions and track your trips across multiple devices.



These examples highlight how we have come to expect a certain level of technological connection in the background, making our lives more convenient and connected. This is also a trend that is transforming the travel industry. Travelers leverage digital technologies and platforms to enhance their travel experiences during the whole traveler journey.


Listening to the challenges

In recent interviews with travel sellers, it was revealed that improving the end-to-end traveler experience is one of the main business priorities for them. The hyperconnected traveler expects a seamless, integrated experience from the moment they start planning their trip until they return home.



These priorities are aligned with the latest findings on our Travel Technology Investment Trends 2024 reports . This research examined investment plans across different travel sectors. For instance, for almost half of travel sellers (59% of Online Travel Agencies, 55% of Leisure Travel Agencies and 49% of Business Travel Agencies) their top technology investment objective is to improve customer experience.



Our research revealed a strong appetite for investment across the travel sector in 2024. Last year, travel agencies were planning to increase investment in technology by 13%. This investment is crucial to improve the traveler experience across the travel ecosystem. This includes personalized recommendations, real-time assistance, and streamlined processes that reduce friction at every touchpoint. By addressing these challenges, travel sellers aim to provide an exceptional experience that not only meets but exceeds the demands of the hyperconnected traveler.



At Amadeus we know that it is key for travel sellers to be on the forefront of transformation, and therefore we are committed – through innovative technology – to help travel sellers adopt a fully traveler-centric approach. We want to support them in improving the traveler experience by offering personalized content, orchestrating offerings for greater reach and relevance, and providing exceptional support at every touchpoint. In these ways, we want to help to build the travel sellers of tomorrow.

How can travel sellers differentiate?

Whether running a business travel management company, a leisure travel agency, or an online travel site, travel sellers of all kinds need to respond to these expectations. They need to offer smarter travel experiences that inspire and excite.



To do so, travel sellers need to differentiate. How? Having personalized, relevant, and diversified offers, along with providing more traveler interaction and high-quality service, sets them apart from competitors. This is crucial for attracting customers, building high customer satisfaction, and standing out in a crowded marketplace.



In addition, travel sellers can differentiate by innovating, introducing new ideas, services, technologies and business models that improve the travel experience. One example of an innovative area of rapid change is the deployment of Generative Artificial Intelligence (Generative AI). According to recent Amadeus research in Spain, 38% of travel insiders are interested in using it to find deals on flights, hotels, and rental cars, 37% for in-destination activities and recommendations, and 34% for travel itinerary management. Additionally, 40% of Business Travel Agencies in the latest Travel Technology Investment Trends report consider Generative AI the most important short-term technology.



At Amadeus, we have a long history with AI, and we are actively exploring a wide range of Gen AI applications to add further value into our solutions, leveraging this technology’s immense potential to make the experience of travel better for everyone.

Empowering travel sellers in the new era of travel retailing

In this new era of travel retailing, Amadeus empowers travel sellers to turn their challenges into opportunities. We offer transformational technology that helps travel sellers of all types become traveler-centric, optimize their operations, and offer exceptional service efficiently. We are fully committed to building an unmatched travel marketplace for our travel sellers, and offer the tools and they need to evolve and meet the changing demands of travelers.



That is why we say “It’s your world. Transform it.” Find out more here .


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