2023 is proving to be an exciting year for travel sellers. Demand for trips remains strong as indicated by Amadeus Demand360® data, which shows that global hotel occupancies this year have largely been on par with pre-pandemic levels.
2023 is proving to be an exciting year for travel sellers. Demand for trips remains strong as indicated by Amadeus Demand360® data, which shows that global hotel occupancies this year have largely been on par with pre-pandemic levels.
As travel returns, traveler expectations are evolving, and travel sellers need to be aware of this shift. In a recent paper,Catalysts for Change: Building the Hospitality Ecosystem of the Future, Amadeus spoke to experts across the travel industry to identify new trends in traveler behavior, and to lay out strategies that industry leaders can adopt to keep travelers at the center of everything they do.
The paper found thatpersonalization and sustainability are now topping travel wish lists. Many consumers are prioritizing more sustainable journeys, flexibility, and customizable offers when they are booking travel. In addition, many travelers are relying on more modern digital tools to remove the friction from travel.
Travel sellers are a vital link between travelers and travel providers, as they stand at the front line of the travel industry. By establishing a human connection with travelers to understand their needs, travel sellers are uniquely placed to understand the changing landscape, stay ahead of the curve, and improve traveler satisfaction.
So, with changing traveler expectations in mind, how can travel sellers help the evolving ecosystem adapt? Here are five ways travel sellers can stay ahead of changing traveler expectations:
1. Access all content in one place
Fantasizing about the perfect journey is fun, but nothing can dampen a booking experience faster than having to contact a bunch of different providers in different places to find the best deal. Travel sellers can stand out by having access to thewidest range of content possible – from flights to airport transfers, in-destination activities, car rentals, hotels and more – to help both corporate and leisure travelers find the most value and bring their perfect trip to life.
It’s not just the quantity of content that counts, but the quality, too. Having access to the description and photos of rooms, along with detailed pricing, attributes, and local currency information can improve traveler confidence and satisfaction, which in turn, can drive revenue. The flexibility of fares and business models will be crucial for travel sellers to serve evolving traveler needs.
2. Embrace an ecosystem approach
3. Help enterprises simplify group bookings
4. Make data work for you
5. Maximize efficiency
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