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“When will business travel recover?” It’s a question on everyone’s mind and one that I’m asked on a near daily basis. And for good reason. The past year has been a virtual “ground stop” for travelers around the world, with devastating consequences across the travel industry, including travel agencies.
“When will business travel recover?” It’s a question on everyone’s mind and one that I’m asked on a near daily basis. And for good reason. The past year has been a virtual “ground stop” for travelers around the world, with devastating consequences across the travel industry, including travel agencies.
It’s no wonder that agency executives are eager for travel to rebound, but it may be a while according to research published in our new eBook, ‘Reboot.Recharge. Rethink Business Travel’, that we are launching today. While 37% of executives surveyed believe we’ll see travel rebound to 2019 levels sometime in 2022, a less-optimistic majority, 46%, think travel will not recover until 2023 or beyond.
Over the past months, we spoke with nearly 100 C-level executives from business travel agencies around the globe to better understand their views on the current situation and factors that will shape the recovery. We also asked about their top priorities, needs, and business strategy to help accelerate it.
Surviving the immediate effect of the global pandemic has been the main priority for business travel executives. While challenges remain, we must also focus on defining a strategy to recover from the crisis and emerge even stronger.
Based onthe insights from these executive discussions,coupled with what weare seeing at Amadeus from our position at the center of the travel ecosystem,we have identified four areas that should be a top priority to reboot, recharge and rethink business travel.
- Rebuild traveler confidence:Not surprisingly, personal safety is the overwhelming barrier to a return to travel, with 80% of respondents identifying it as their top concern. Travel providers have taken significant steps to improve safety and alleviate concerns by business travelers (and their employers). It is incumbent on technology providers and travel consultants to ensure travelers have accurate and timely information to help them make decisions right for them.
- Regain profitability:Cost-saving measures have been the focus as travel demand plummeted – and will remain so. Travel agencies are looking to various ways of restructuring and streamlining operations to further control cost and enhance efficiency. The other side of the equation is generating revenue. Traveler demands may shift as we begin to recover and agencies must be able to provide their customers with the content they’re looking for. Integrating this content in a traveler-centric shopping experience is critical towards generating bookings (and revenue).
- Leverage technology as a key enabler:The role of technology is significant in rebooting and rethinking business travel. Perhaps the most profound longer-term impact from the pandemic will be the streamlining of the traveler's experience throughout the journey. Innovative trends we were seeing before the pandemic are being accelerated to become the new norm.
- Industry collaboration: Collaboration is essential to Rethinking Travel. The future of travel is a shared challenge, and only by overcoming silos and working more collectively than ever before within - and beyond - the travel sector, can we together succeed in this endeavor to not only survive but come out stronger.
Our joint success will depend on us collectively continuing to identify key areas where we can unlock the barriers to safe and stress-free travel, create great end-to-end travel experiences and restore travel agency profitability while continuing to strengthen the value proposition.
For more insights about what business travel executives across the globe are focusing on to accelerate their recovery - and how we together can Reboot. Recharge. Rethink Business Travel, download the complete e-bookhere .
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